Svbtle is probably one of the most misunderstood companies we've
funded. Partly because what they're doing is hard to
understand, and partly because Dustin has alienated a few people
along the way, who now in the usual way with haters
want to
misunderstand what Svbtle is.
One of the reasons Svbtle is
hard to understand is that it's a work in progress. At its current
fairly fuzzy resolution, it's what I'd guess a traditional magazine
evolves into when it hits the Internet: a loose confederation of
lightly edited writers with their own individual reputations. Beyond
that few of the details are figured out. But costs are low and
traffic is growing steeply, so although in most cases I'd be nagging
founders to figure out more details, in this case I've advised
Dustin to let this grow and see what it turns into.
I encourage neutral observers to do the same: let's see what
this turns into. And as for the haters, it's fine with me if you
want to keep hating. Though this was not a deliberate strategy by
Dustin (he is actually confused and hurt by all the hate), being
controversial is actually a good thing for a publication.