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Agreed, there is very little happening from generation to generation. Yes, the 17 Pro had a redesign and better thermals, but was very boring otherwise. I don't really see why non-enthusiasts with a 14/15/16 Pro would upgrade. The 17 was a good step up, but it's hard to cheer for finally getting a 120Hz display, while 300-400 Euro Android phones had them for a few years already. The iPhone Air was the only really int…
I have an iPhone 14 Pro and honestly can’t tell the difference between mine and the newest gen besides the different colour options. Releasing a new iPhone every year at this point is stupid, innovation has slowed right down, but Apple aren’t going to turn down the free FOMO money.
That buying a new iPhone is stupid for the typical user doesn’t mean releasing a new on every year is stupid for Apple.
If users upgrade their iPhone every X years, Apple still can sell their new model to 1/X of their customers.
That means they have extra costs of having to design more new models and losing some economies of scale, but it also removes some risks:
- it prevents their phones from looking old compared to the competition
- it means that a slightly flawed design can be iterated upon faster
- at Apple’s sales numbers, I’m not sure economies of scale matter much. Scaling down might even help them. Imagine having to negotiate production of half a billion identical screens over a period of X years. A one-year contract for a hundred million ones means Apple can switch easier between suppliers, putting some pressure on suppliers to offer lower prices.