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BMW Spider-Man in-car advertising

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Re: BMW Spider-Man in-car advertising

#51

Post by ehnto »

rvz wrote: post #14
helterskelter wrote: post #10

Great way to tank a brand. Part of BMW's value is/was the expectation of an upper middle class snob driving it, but having your car force ads on you is something people wouldn't even expect from a Kia Soul leased off a used lot.

> Part of BMW's value is/was the expectation of an upper middle class snob driving it BMWs are no where near for that "class". A Mercedes-Benz is for that and even they also put ads in their own dashboard screens. [0] So on HN-land, time to rule out BMWs, Chevrolets, Mercedes-Benz, Teslas, Volkswagens, Kias. What else? [0] https://www.motor1.com/news/797846/mercedes-screen-plays-ads...

Mercs and BMWs occupy the same market space. They are direct competitors.

Mercedes may have a car or two that reaches just out of upper middle class but they are largely a middle to upper middle class brand, just like BMW.

The fact that Merc would do it too just means they are both happy cheapening their brand to align with practices of cheap off-brand android TVs.

Re: BMW Spider-Man in-car advertising

#53

Post by edoceo »

kQq9oHeAz6wLLS wrote: post #42
calmbonsai wrote: post #39

Earlier quoted context omitted.

Yup. I'd say ICE cars peaked in UX, performance, and safety in the early 2000s.

This has nothing to do with the method used to propel the vehicle. There's nothing stopping this from happening in an EV.

The electric motor is better for torque and speed than ICE.

Re: BMW Spider-Man in-car advertising

#54

Post by riffraff »

dehrmann wrote: post #34
helterskelter wrote: post #10

Great way to tank a brand. Part of BMW's value is/was the expectation of an upper middle class snob driving it, but having your car force ads on you is something people wouldn't even expect from a Kia Soul leased off a used lot.

It's like a basic Kindle. Or Ryanair. Between this, the proprietary nut patent, and the heated seat subscription, I'm probably not going to look at BMW for my next car. They've been going back on things, but all of this adds up to they don't get it.

Ryanair is the epitome of "cheap with compromise" which is the opposite of the BMW brand. And kindle basic gets advertising as a known feature at buying time.

Pushing advertisment after sale on a premium product is absolutely not similar.

Re: BMW Spider-Man in-car advertising

#57

Post by fy20 »

femto wrote: post #35
jchw wrote: post #18

Earlier quoted context omitted.

I don't think I'll be buying recent model years any time soon.

I'm beginning to think that my '96 Toyota Starlet is "peak ICE". It has EFI, no infotainment, no power windows, no power steering, no automatic transmission. It is basically an engine, gearbox and wheels. An electric Starlet would be Nirvana. Edit: Just read that Toyota is toying with the idea of an electric Starlet. It'll probably have an infotainment system and power "everything" though. https://www.drive.com.au/ne…

I'm not a mechanic but I have rebuilt an engine (common rail diesel with electronic injection) with a friend and do some work on my own cars. I don't really get the "everything needs to be mechanical" push. My previous car was mid 2000s, automatic, electronic basically everything. The reason why I scrapped it was because it had too must rust. The engine, transmission, and electronics were still fine after 200k and 20 years of harsh winters.

My current car had an electrical issue last year... but it turned out it was a mechanical issue. Something had chewed through the wires to the MAF sensor. Fixed them, and all good. It's no different from something chewing through a fuel line, except OBD was able to tell me what subsystem was not working correctly.

The problem I see with current cars is that the infotainment system is tied into everything - and usually the software sucks. If they just went back to seperate dashboard, AC controls and radio I'd have no issues with them.

My current car is from 2016, and I specifically looked for something that was like that. It is hybrid and has modern tech (e.g. radar cruise control), but everything is compartmentalised. First upgrade I did was replacing the headunit with a Chinese one that supports Android Auto/CarPlay. No functionality was lost, as the old head unit was literally just a radio and screen for backup camera.

Re: BMW Spider-Man in-car advertising

#58

Post by Markoff »

this is what you get for buying cheap noname brand car from Temu

similar thing happened with that British LGBT brand, which is gone

though it's clear people who buy BMW are not mentally sane anyway, I'm yet to see BMW driver with stable personality who would not vent their mental issues on the road, these people will buy BMW with literally any design and specs just because it's BMW, no matter it looks like ugly tank

I honestly believe if we banned BMW car registrations number of accidents would drop much more than it's their total share on registrations.

Re: BMW Spider-Man in-car advertising

#59

Post by Markoff »

fragmede wrote: post #3

One of the best things one of me mates from high school did for me, is buy himself a BMW. The amount of problems and money he had to deal with helped me realize I didn't actually want a BMW, they're just nice to look at.

they were nice to look at before they hired some military tank designer

and even looking at them is safe only seen they are parked, I warned my kids to be extra vigilant when they are nearby BMW on the road, by far the most dangerous drivers on the road with mental issues

Re: BMW Spider-Man in-car advertising

#60

Post by matheusmoreira »

artisinal wrote: post #46
onetokeoverthe wrote: post #2

and the in-dash eye tracking device shows 66% of drivers engage for at least 5 seconds!!

The ad will pause if you look away!

I suppose it could be worse. The ad could torture you with loud high pitched noise until you look at it, like in Black Mirror's 15 million merits.
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