Earlier quoted context omitted.
Piracy is a service problem. Copyright monopolists always defeat themselves with their obnoxious greed. Things were easy enough when Netflix had a complete catalog, now every studio wants to roll their own shitty streaming services in order to cut Netflix out. Result is a fragmented mess where you want to watch a great film but you have no idea where the hell it even is, and even if you find it you discover it doesn'…
Apple TV has a search function that allows you to find a film or series irrespectice of whatever service it's on, and launch the appropriate app to play it.
I think the services part they really dislike is just the part where your credit card gets charged when you click the buy or rent button. Doing all of the piracy stuff with VPNs and navigating torrent sites and getting a setup where you can play files on your TV is an order of magnitude more work.