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Poll: Do you use an Adblocker?

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Re: Poll: Do you use an Adblocker?

#52

Earlier quoted context omitted.

Can you point to any current examples online? I'm not quite sure what this would look like. I know in the UK it's obligatory for an advertisement to be identified as such.

The example that comes to mind is content that IS advertisement. For that you can look into just about any US magazine (not sure about UK, but I suspect they are very similar there), for example this article in GQ http://www.gq.com/food-travel/restaurants-and-bars/201211/fo... . In this instance, they are making recommendations to you from a position of authority, even though it comes from a position of selling ad sp…

You got it. And my main observation (or hunch, to be safe!) is advertising "blindness", whether psychological or technological, has encouraged and will continue to encourage this form of advertising.

Re: Poll: Do you use an Adblocker?

#53

Earlier quoted context omitted.

Can you point to any current examples online? I'm not quite sure what this would look like. I know in the UK it's obligatory for an advertisement to be identified as such.

I think an example would be this: http://tweepi.com/blog/2011/10/top-10-twitter-utilities/ Tweepi's Top 10 list of Twitter utilities includes Tweepi itself. Lot's of other companies are doing this too, that was just the quickest example I could find. They generate content that could have value, but also insert self-promotional stuff in there.

That's really "content marketing." Similar, but not quite the same.

The trend I'm referring to is when independent publications produce content that's bankrolled (but not supplied) by advertisers. Content marketing is the same concept but done by the advertisers directly.

Re: Poll: Do you use an Adblocker?

#55
post #38

I'm a strange person. I don't use an ad blocker because I despise browser extensions on an ideological basis, but I also hate ads, so I avoid sites where I can see them. When I used Opera, I used to use the built-in ad blocker though.

I'm curious, too. What is your ideological opposition to browser extensions?

Re: Poll: Do you use an Adblocker?

#56
I don't run an adblocker.

I'm pretty tolerant of ads. There are a few ads that will cause me to never visit a site again. I'm gently concerned about malware being served via ads.

I'd prefer to pay a site for good content and have the option to remove ads.

Re: Poll: Do you use an Adblocker?

#57

Earlier quoted context omitted.

Can you point to any current examples online? I'm not quite sure what this would look like. I know in the UK it's obligatory for an advertisement to be identified as such.

The example that comes to mind is content that IS advertisement. For that you can look into just about any US magazine (not sure about UK, but I suspect they are very similar there), for example this article in GQ http://www.gq.com/food-travel/restaurants-and-bars/201211/fo... . In this instance, they are making recommendations to you from a position of authority, even though it comes from a position of selling ad sp…

I don't disagree, but there's another side to this. It's happened in print for years - a review in June, a double page spread ad in July.

But it damages editorial integrity and it dilutes genuine content. In print this doesn't really matter - there are huge barriers to entry, and newcomers are more likely than anyone to do it to make it easier to score revenue.

Online though, if I suspect that [blognamehere] are plugging something shit for profit I'll just go elsewhere for my news. It doesn't cost me a penny, and there are infinite other options.

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