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Apple reveals new AI architecture built around Google Gemini models

macrumors.com

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Re: Apple reveals new AI architecture built around Google Gemini models

#51

Post by t0mas88 »

bensyverson wrote: post #25
dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

I see it differently… Apple has chosen to treat the model as a commodity. By making Gemini an implementation detail, they leave the door open to swap it out for Anthropic or OpenAI without end-users even knowing or caring. So I think they're creating leverage in any future negotiation.

And at the same time they claim it can't be rolled out in Europe because the DMA would force them to allow selection of other AI providers? Which would not even be true if this was an Apple product built on the models of Google, just like the DMA does not force them to pick a different datacenter of office cleaning provider.

Re: Apple reveals new AI architecture built around Google Gemini models

#52

Post by hedora »

Schiendelman wrote: post #29
jayd16 wrote: post #22

Earlier quoted context omitted.

Google will probably eventually pay Apple to be the assistant, a la search.

Eventually? I bet they already are.

This is the most likely explanation. Apple manufacturers some of the best inference silicon on earth. Apache licensed models are already 1000x smarter than siri and strongly outperform anthropic, openai and google in the 8-128GiB of RAM range. The article says Apple can run this stuff on customers’ hardware, so that’s the range of model sizes that actually matter.

Re: Apple reveals new AI architecture built around Google Gemini models

#53

Post by ralph84 »

nraleigh wrote: post #31

This move kind of reminds me of the original iPhone with google maps. You're competing with google, but you're using their infrastructure. Why wouldn't they just go with another provider like OpenAI or Anthropic?

Pretty much all of big tech compete with each other in some areas and partner in others.

Google probably gave them the best deal. When you're the #3 player you'll sacrifice margins to drive volume.

Re: Apple reveals new AI architecture built around Google Gemini models

#54

Post by dyauspitr »

t0mas88 wrote: post #19
pishpash wrote: post #8

Earlier quoted context omitted.

Gemini (at least public free version) hallucinates way too much. If it's like that, it can go very badly for Apple.

The public version of Gemini is ridiculous. At least half their search "answers" are just wrong. If you then start a follow up chat the answers change but usually still half wrong. Search would be better without the added AI hallucinations above it. If I want an AI answer I'll go and ask Claude, the quality difference is huge.

It has to be really because think of how fast it has to come up with an answer (ie time for a regular google query) and the immense scale of billions of people querying it many times a day, all for free.

Re: Apple reveals new AI architecture built around Google Gemini models

#55

Post by nalekberov »

chinathrow wrote: post #23
dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

Maybe they're looking for stability and trust Google to be around longer than Antrophic or OpenAI when the storm starts.

I’ll just put this link here: https://killedbygoogle.com/

Re: Apple reveals new AI architecture built around Google Gemini models

#56

Post by pjmlp »

another_kel wrote: post #20
pjmlp wrote: post #9

Earlier quoted context omitted.

Because outsourcing to Google is so much trustworthy...

I believe Google provides the weights, compute is apple owned

> Apple to use Google servers with Nvidia hardware for the new Siri

https://www.macworld.com/article/3156959/apple-to-use-google...

People have to stop thinking Apple is somehow different.

Re: Apple reveals new AI architecture built around Google Gemini models

#57

Post by WarmWash »

nraleigh wrote: post #31

This move kind of reminds me of the original iPhone with google maps. You're competing with google, but you're using their infrastructure. Why wouldn't they just go with another provider like OpenAI or Anthropic?

Google is almost closer to a conglomerate than a coherent horizontally integrated corporation. The individual parts of Google are like Fortune500 companies themselves, and tend to act in their own interest.

Re: Apple reveals new AI architecture built around Google Gemini models

#58

Post by jmull »

ciberado wrote: post #17

I honestly don’t understand how anyone can believe that Apple is limiting user options for privacy reasons, rather than trying to maintain an unfair advantage over other vendors. I’m not saying people who hold this view are being dishonest at all. But sometimes, to me, brands like Harley-Davidson or Apple seem closer to a cult than to a typical corporation.

> ...closer to a cult...

When you have to image a highly irrational reason to explain why groups of people do the things they do, there's a decent chance you just don't understand their perspective. They may be acting reasonably rationally from their own perspective. (As you said yourself: "I honestly don't understand...")

Re: Apple reveals new AI architecture built around Google Gemini models

#59

Post by Melatonic »

bensyverson wrote: post #2

I would love to learn more about what's actually powering Apple Intelligence now. Are they using flagship Gemini models behind their own prompts? Fine-tuning? Pre-training their own models based on Gemini? Is there a meaningful distinction between the Gemini-powered models and Apple Foundation Models? Does that distinction vary for on-device vs hosted models? Are some models running on Apple's Private Cloud Compute a…

Local is probably similar to Gemma e4b you can get right now on Google Edge Gallery (the ios and Android app). Guessing that the more powerful version that will only work on the 12gb ram devices will be something unreleased that is similar but a bit larger

Google also awhile back announced being able to run full Gemini by leasing / renting hardware in your own datacenters so companies can train or access data without needing to send things to their datacenters. Nvidia based. Guessing Private Compute might just be Apple leasing a ton of those?

Re: Apple reveals new AI architecture built around Google Gemini models

#60

Post by d--b »

nraleigh wrote: post #31

This move kind of reminds me of the original iPhone with google maps. You're competing with google, but you're using their infrastructure. Why wouldn't they just go with another provider like OpenAI or Anthropic?

yeah or Magento teaming up with the X-Men to defeat the military in X2. XD
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