> Customer delight isn’t something we add to our projects. It’s what’s left if we don’t ruin it. my anecdotal experience in this is that getting back X (customer delight / curiosity etc) once you’ve ruined it will usually take longer / be more costly than having just not ruined it in the first place. also, at some point you will ruin it. at that point it’s a question of by how much and if you choose to un-ruin it. so…
I think it depends on what exactly happened. If a heritage shoe company doubles prices, moves production overseas while producing worse quality, and then markets explicitly to a fringe political group, it's hard to un-ruin it. Brand images are sticky and production facilities don't re-emerge in your home country out of thin air. But if a software company were to genuinely own up to their mistakes and say "We went wro…
Early Sept 2015 JetBrains announced their initial subscription plan to SIGNIFICANT public pushback. Within two weeks they announced new terms (essentially their current hybrid subscription plan).