> "Researchers and mental health specialists are racing to catch up to this new, little-understood phenomenon [...]"
I don't know if I would call it a phenomenon.
This reads like the numerous articles from 2018+ detailing broken families and wrecked lives due to someone close spiraling down some QAnon(or any other) conspiracy theory rabbit hole. Only now people don't stumble onto it by wandering through dark corners of the internet. The never ending marketing blitz makes it almost impossible to not be at least slightly curious as to what its all about. To those susceptible to such things, they now have a tool to custom make (or reinforce) their own wild theories reflecting their own psychological state at maximum saturation. No need to wait between posting and reading replies on sketchy forums; it is now instantly delivered and tailor-made to the individual.(who use it in that way)