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OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

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Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#51

Earlier quoted context omitted.

My guess is that three letter agencies will have access to this data and are requiring this partnership.

Three letter agencies are telling OpenAI to partner with a Toronto based ad platform?

Ad networks / information brokers in general would be too sweet of a prize to pass up. It’s a weak link in the chain, if they’re not exploiting it they’re not doing their jobs. Being foreign data is a bonus.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#52
post #32

How I imagine the Nash equilibrium in chatbot ads, driven by profit-seeking in a race to the bottom: User: "What's the best way to fix this problem I have?" Chatbot: "I recommend buying this shiny thing here." (Next to it, there's a near-invisible light-gray "ad" notice.) Let's hope I'm wrong.

Oh, given what I've seen from LLM companies, I suspect you are wrong. It will be more like:

Buried in LLM click-through: By interacting with our LLM, you agree that you are consenting to make all your interactions with us advertising-driven to an extent that you will never know, but that we will determine based on whatever makes us the most money in the least time.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#54

How long until "Drink More Ovaltine" starts showing up in the comments of your Codex code?

Why do they call it Ovaltine? The mug is round, the jar is round. They should call it Round tine.

The Ov part comes from the eggs in the ingredients. Ovum is Latin for egg and the rest is from the malt extract.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#55

The most surprising thing to me is that they're partnering with third parties to do this. Less secure, lower margins (more middlemen taking fees), harder to access, more likely to not work properly. I would expect all the meta execs they've hired to know better so maybe I'm missing something...

This approach makes a lot of sense. Advertising is a marketplace and this is a great way to bootstrap advertising inventory. Its inevitable they will allow advertisers to manage ad spend directly through OpenAI but right now the product is too new to capture meaningful ad budget. This way they can begin testing delivery and develop proof points around ROI and build towards larger ad spend directly.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#56
post #32

How I imagine the Nash equilibrium in chatbot ads, driven by profit-seeking in a race to the bottom: User: "What's the best way to fix this problem I have?" Chatbot: "I recommend buying this shiny thing here." (Next to it, there's a near-invisible light-gray "ad" notice.) Let's hope I'm wrong.

Look at Google in 2000s. If you travel back in time you would’ve never thought Google would do something like it is doing today. Now pretend you travelled back in time to 2026. You would’ve never thought OpenAI (open source non profit company) would do something crazy that it just did in 2030 or 2040 or where you came from.

[dead]

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#57

Earlier quoted context omitted.

I think pretty much everyone expects OpenAI to do the bad thing in the future given their track record.

I can’t believe they haven’t already

Too early to do it. You have to wait until people's behaviour is set in stone to the point they need to be compensated heavily to switch.

This isnt rocket science, its basic game-playing on the economic behaviour of humans.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#58

Feels like this is a baby step in what to come. We know that one of the best advertisement is word of mouth / recommendations from friend. I can easily imagine a direction where ChatGPT or the chat bots to spend an incredibly long time with the user to establish trust first. It will start to take in to account how much trust & thinking you've outsourced to it, and when it is certain of it, it will start to increase t…

> I was becoming the kind of consumer we used to love. Think about smoking, think about Starrs, light a Starr. Light a Starr, think about Popsie, get a squirt. Get a squirt, think about Crunchies, buy a box. Buy a box, think about smoking, light a Starr. And at every step roll out the words of praise that had been dinned into you through your eyes and ears and pores.

Frederik Pohl, The Space Merchants

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#59
post #48

Earlier quoted context omitted.

Wouldn't it have to have a negative effect on the security to be securities fraud? Causing an investor loss is a key point of securities fraud. "We made a ton more money with ads and the stock went up" lacks that key element of fraud?

Investors who bought an artificially inflated stock would be harmed.

[deleted]

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#60

Didn't they explicitly say the ads wouldn't be made aware of prompt data when they announced them? And if so, how is that not securities fraud?

In what way would that be securities fraud? I guess you could get nailed under Section 17(a), but really hard to make a case they're defrauding investors by representing they were going to make ads worse performing than they ended up making them.

In order for it to be securities fraud it has to be tied to a securities transaction and the misstatement has to be material to a reasonable investor's decision.

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