Not GP, but I’m pretty “con” too.
Because it’s meaningless for what it’s being marketed for. It’s conceptually inverted. It’s a detector that will detect 100% of the stuff that doesn’t mind being detected, and only the dumbest fraction of stuff that doesn’t want to be detected.
No fault of the extremely smart and capable people who built it. It’s the underlying notion that an imperceptible watermark could survive contact with mass distribution… it gives the futile cat-and-mouse vibes of the DRM era.
Good guys register their guns or whatever, bad guys file off the serial numbers or make their own. Sometimes poorly, but still.
All of which would be fine as one imperfect layer of trust among many (good on Google for doing what they can today). The frustrating/dangerous part is that it seems to be holding itself out as reliable to laypeople (including regulators). Which is how we end up responding to real problems with stupid policy.
People really want to trust “detectors,” even when they know they’re flawed. Already credulous journalists report stuff like “according to LLMDetector.biz, 80% of the student essays were AI-generated.” Jerry Springer built an empire on lie detector tests. British defense contractor ATSC sold literal dowsing rods as “bomb detectors,” and got away with it for a while [2].
It’s backward to “assume it’s not AI-origin unless the detector detects a serial number, since we made the serial number hard to remove.” Instead, if we’re going to “detector” anything, normalize detecting provenance/attestation [e.g. 0]: “maybe it’s an original @alwa work, but she always signs her work, and I don’t see her signature on this one.”
Something without a provable source should be taken with a grain of salt. Make it easy for anyone to sign their work, and get audiences used to looking for that signature as their signal. Then they can decide how much they trust the author.
Do it through an open standards process that preserves room for anyone to play, and you don’t depend on Big Goog’s secret sauce as the arbiter of authenticity.
I hear that sort of thinking is pretty far along, with buy-in from pretty major names in media/photography/etc. The C2PA and CAI are places to look if you’re interested [1].
…and that is why I am “con.”
[0] https://contentcredentials.org/
[1] https://c2pa.org/ , https://contentauthenticity.org/
[2] https://en.wikipedia.org/wiki/ADE_651