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AdTrap removes ads between your modem and router

kickstarter.com

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Re: AdTrap removes ads between your modem and router

#51

Post by relix »

adg001 wrote: post #21
relix wrote: post #17

Earlier quoted context omitted.

Because like it or not, ads are a vital part of the internet.

I didn't questioned the ad-based internet ecosystem. My question was about the AdTrap competitive advantage, if any. I should have stated it better: assuming, for the sake of discussion, that we want an ad-blocking device, what will prevent modem/router manufacturers from embedding an ad-filtering proxy into their devices, tomorrow? From the OEM perspective, more features means bringing more value. In turn, an ad-blo…

Ah I see, sorry I misinterpreted.

I think the routers where you can flash your own linux on, and run it as a server, might already be able to do so. Other than that I think they innovate too slowly to be a significant competitor to AdTrap, for now.

Re: AdTrap removes ads between your modem and router

#52

Post by jiggy2011 »

belorn wrote: post #49
jiggy2011 wrote: post #47

Earlier quoted context omitted.

These sites can quickly start to cost more than the $10 or so and can ramp up to hundreds of $ a month quite easily. Not always something people have lying under their sofa. Many of these sites can have about 10-100x more lurkers than they do active users and also plenty of people who will pop up , ask one question and then be "kthnxbye". Once you start selling merch , membership fees etc it will suddenly start to fe…

$0.10 per GB-month of provisioned storage $0.10 per 1 million I/O requests Apply to above comment, and how large do you need to grow until hundreds of $ for a month? even if the cost goes up to 100$, isnt that like 5 beers?

1 TB or more outgoing is not so uncommon once you factor in bots , crawlers , lurkers etc.

Re: AdTrap removes ads between your modem and router

#53

Post by cracell »

eli wrote: post #25

Interesting idea. If it screws up and blocks the wrong thing, I can imagine it would be hell to troubleshoot.

If it had a simple log of everything is blocked and you were a technical person aware of it being on the network then it would be easy to troubleshoot such situations.

Re: AdTrap removes ads between your modem and router

#54

Post by joeblau »

PanMan wrote: post #8

Interesting to do this in hardware, as it will work for all devices on your network: also tablets and so on. However, I wonder how many people have separate modems and routers: Most providers (here at least) have modem/wifi AP combo's, which makes it impossible to put this in between. Also, I wonder if some sites will stop working: e.g. I can imagine a video with a pre-roll just never starting, when the pre-roll can'…

It's not technically being done in "hardware" although it's a separate hardware device. I think the Kickstarter "ad" mentions that they use a version of Linux on there and I'm guessing that their software sit's on top of that.

Re: AdTrap removes ads between your modem and router

#55

Post by sparkplug »

amalag wrote: post #32

I am willing to see ads in return for the free services I get. I get free TV shows without cable and free movies on Youtube. Really, what business model does this kickstarter project advocate?

"Your failed business model is not my problem."

- Meg Hourihan, co-founder of Blogger

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