People demand free support. When I worked at Microsoft, it cost over $20 to have a human customer support agent pick up the phone when someone called in for help. That was greater than our product margin. Every time someone called for help, we basically lost the entire profit on that sale, and then some. Most common support calls where for things that were explained in the manual, the out of box experience, tutorial…
All alternatives which are capable of actually serving the customer are systematically driven out of business.
Had they built a better, more intuitive product, they would get fewer support calls and wouldn't be struggling with costs.