I've been a mostly happy 1Password customer with a Family plan for quite some time. This may cause me to jump ship.
My biggest issue with 1Password has been 1) how intrusive it can be in the browser, especially on mobile when it's too proactive to show its dropdown and just gets in the way of my experience. I know this is challenging because a mobile device is a small screen, but it is incredibly frustrating. 2) how bad the Safari extension. It regularly fails to load at all.
Aside from that, while you're absolutely correct - 1Password is still relatively inexpensive, let's look at the improvements thet mention:
1. Automatic saving of logins and payment details
Isn't this what 1Password has always done or am I misunderstanding?
2. Enhanced Watchtower alerts
I haven't seen any of these alerts ever help me.
3. Faster, more secure device setup
This I have noticed. It is very convenient
4. AI-powered item naming
This is weak sauce. I don't care for "AI" to help me name my logins/accounts/etc.
5. Expanded recovery options
I'm not sure what this is and how it's different than what they've always offered on a Family plan.
6. Proactive phishing prevention
Fine, I guess.