51–60 of 458 posts
Never got this, nor the bizarre dysfunctional pockets on womens clothes.
In wartime/rationing, the government stipulated hem size, banned turn-ups, oxford bags, specified jacket lengths, cloth weights. For working class people, clothes IMPROVED. (de-mob (de-mobilisation) suits were for some working men the best suit of clothes they had ever owned)
[1] https://fashionschooldaily.com/cintra-wilson-vs-jc-penney-th...
This is a great use of data to make a compelling case that sizing sucks for women's clothing! I do wish it attempted to answer the question at the end, though: "Sizes are all made up anyway — why can’t we make them better?" Like, why doesn't the market solve for this? If the median woman can't buy clothing that fits in many brands, surely that's a huge marketing opportunity for any of the thousands of other clothing…
The pockets thing is similar, not having pockets is annoying but its not that big of a deal. I rather buy something cute without pockets than search for something with some. If it has them great, if it doesnt oh well I will just use my purse. Barely anything fits in pockets anyways and I have a feeling other women feel similarly which is why many of us buy things whether or not they have pockets.
Almost like we should use, you know, units of length, when measuring lengths/widths/etc.
Charles Tyrwhitt have this guide where they tell you what to measure for shirts :
https://www.charlestyrwhitt.com/au/size-guides/szg-formal-sh...
and for trousers :
https://www.charlestyrwhitt.com/au/szg-trousers-4-2021.html
Presumably some online shops for women have something similar?
This is a great use of data to make a compelling case that sizing sucks for women's clothing! I do wish it attempted to answer the question at the end, though: "Sizes are all made up anyway — why can’t we make them better?" Like, why doesn't the market solve for this? If the median woman can't buy clothing that fits in many brands, surely that's a huge marketing opportunity for any of the thousands of other clothing…
>"Sizes are all made up anyway — why can’t we make them better?" I will settle for making them consistent. Multiple times, I have ordered the same clothing in the same size from the same webpage in different colors, and some colors fit, and the others do not. I am surprised that a women's clothing startup prioritizing pockets big enough for smartphones hasn't usurped the incumbents. I would have figured the convenien…
First didn’t fit because it was too tight, so I tried one size larger. This one was even smaller than the previous one. So I tried an even bigger one which was only taller. Tried a bigger number now it was way too big. So for fun I tried one with a higher number which turned out to be smaller than the previous one.
When I asked the store assistant, they shrugged and said that was just reality and why you need to try every item individually. It has to do with how much “spare” cloth the seamstress takes when stitching the trousers together, if the original piece of cloth was even already cut to size properly.
These days I buy from the brand own size, the same item and it fits every time.
I assume they mean circumference rather than diameter, but this is still a shocking increase in only 30 years. I knew the obesity epidemic was an ever-increasing problem, but this really puts it into perspective. I wonder if we'll ever fully understand the causes behind this rapid shift.
I might have missed this in the scroll format but is there any reason not to drop the qualitative size names and just use an actual dimension or two?
But the reason even that isn't done is mostly history and market expectations. There are clothing categories that sell in actual dimensions, and (aside from the terrible dimensional accuracy of clothing in general) it works fine. But those are all on the "men's" side, and it seems the industry believes women will not like buying based on actual numbers.
This is a great use of data to make a compelling case that sizing sucks for women's clothing! I do wish it attempted to answer the question at the end, though: "Sizes are all made up anyway — why can’t we make them better?" Like, why doesn't the market solve for this? If the median woman can't buy clothing that fits in many brands, surely that's a huge marketing opportunity for any of the thousands of other clothing…
In the "THe VILLaIN aRC oF VANiTY SiZINg" section, vanity sizing is framed as marketing strategy which is successful because of the psychology around that - linking out to https://www.sciencedirect.com/science/article/abs/pii/S10577... for more detail. It certainly wouldn't be the first time the most profitable marketing strategy is unrelated to aligning with what's optimal for the consumer.
Appearance self-esteem takes a hit when they don't fit in a size. They take it out on the clothes: "I hate their stuff, they suck." They buy more of other stuff to compensate for the hit, whether non-sized accessories (I am pretty) or book/tech (I am smart even if I don't fit).
People confident in their appearance are immune to the effect, and simply think it's sized wrong or runs small.
Great visualizations but you can't buy a shoe without knowing that a 10 in one brand is not a 10 in a second brand or that for example you need to size down when ordering Dr. Martens then there is no way to expect clothing to be more accurate than a shoe.
I went to re-buy the "same" jeans ~8 months after my initial purchase and the size I was wearing didn't fit in the new jeans. Tried another pair with a different wash and was back to the original size. I have tried on jeans from the same brand with similar cuts and came away two sizes apart. I can swing several sizes as a starting point between some stores. I get it, not every jean is going to be identical, but it isn't a ridiculous ask to be able to have a size I can start at and be within a size of what I need.
We were able to give details about fit comfort across many measurements for each size, but this feature was basically unused. 99% of users used the statistical average body of themselves instead of themselves, which actually exacerbates the body type problem.
Another interesting thing about the industry and the grading process we learned; many retailers had no measurements for their own clothes except the reference size. This was much more common of higher end brands.
1 last thing; some global brands actually have the same size name on the same product represent a different size in different region (eg an SKU in size S in US may have different measurements to the same SKU in S in Asia)