JPEG XL is also good, but why not use AVIF? It's widely supported by browsers, and rivals JPEG XL in being the best lossy image format.
> "I was also surprised to see that, in Safari, JPEG XL takes 150% longer (as in 2.5x) to decode vs an equivalent AVIF. That's 17ms longer on my M4 Pro. Apple hardware tends to be high-end, but this could still be significant. This isn't related to progressive rendering; the decoder is just slow. There's some suggestion that the Apple implementation is running on a single core, so maybe there's room for improvement.
> JPEG XL support in Safari actually comes from the underlying OS rather than the browser. My guess is that Apple is considering using JPEG XL for iPhone photo storage rather than HEIC, and JPEG XL's inclusion in the browser is a bit of an afterthought. I'm just guessing though.
> The implementation that was in Chromium behind a flag did support progressive rendering to some degree, but it didn't render anything until ~60 kB (39% of the file). The rendering is similar to the initial JPEG rendering above, but takes much more image data to get there. This is a weakness in the decoder rather than the format itself. I'll dive into what JPEG XL is capable of shortly.
> I also tested the performance of the old behind-a-flag Chromium JPEG XL decoder, and it's over 500% slower (6x) to decode than AVIF. The old behind-a-flag Firefox JPEG XL decoder is about as slow as the Safari decoder. It's not fair to judge the performance of experimental unreleased things, but I was kinda hoping one of these would suggest that the Safari implementation was an outlier.
> I thought that "fast decoding" was one of the selling points of JPEG XL over AVIF, but now I'm not so sure.
> We have a Rust implementation of JPEG XL underway in Firefox, but performance needs to get a lot better before we can land it."
[0]: https://jakearchibald.com/2025/present-and-future-of-progres...