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Our approach to advertising

openai.com

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Re: Our approach to advertising

#51

Post by nebezb »

46493168 wrote: post #12
halitkabasakal wrote: post #10

no company can survive without advertising. when google first launched, it was the same. chatgpt will follow a similar path, and half a century from now, the cycle will still continue in the same way. advertising, regardless of scale, is the art of turning data into revenue. even if this planning seems insignificant for a company’s future today, it will most likely become its greatest advantage.

You’ve equated selling ads, like a newspaper does, with tracking user behavior, collating it with other information purchased on the market, and targeting people to change their behavior. Disingenuous.

Where is the posters disingenuous equation?

Also, your newspaper is selling the data points it has. If it had more, it would sell more. See: your local paper isn’t selling ads to a car wash six towns over. They do, however, sell ads that align with the political affinities of your local newsrooms area.

Re: Our approach to advertising

#52

Post by onlyrealcuzzo »

beering wrote: post #49

I think Google has already shown that in the long run, people accept ads and prefer them to paying a subscription fee. If that weren’t true, then YouTube Premium would have double-digit % of youtube users and Kagi Search would be huge.

It's almost as if they did their research before chosing their monetization model.

Re: Our approach to advertising

#53

Post by xena »

tantalum wrote: post #28

Not to long and we are going to start seeing LTO (LLM Training Optimization) become the new SEO.

I work in marketing, this is already a thing but it's called AEO (Answer Engine Optimization). Generally it's not _hard_ to write in such a way that models hook into the desired messages in text, but if you're not careful you look like a cult leader when you do it. I hate it but this is the Internet we got.

Re: Our approach to advertising

#54

Post by copypaper »

jimbobthemighty wrote: post #35

There will be an explosion in adblocking software... and who will pay $8 a month for an ad infected product.

The difference here though is that ads are baked into the response via plain text.

How far away are we from an offline model based ad blocker? Imagine a model trained to detect if a response contains ads or not and blocked it on the fly. Im not sure how else you could block ads embedded into responses.

Re: Our approach to advertising

#55

Post by SequoiaHope »

beering wrote: post #49

I think Google has already shown that in the long run, people accept ads and prefer them to paying a subscription fee. If that weren’t true, then YouTube Premium would have double-digit % of youtube users and Kagi Search would be huge.

Right but it is widely acknowledged that despite acceptance (we lack other options) this process eventually degrades the quality of the tool as successive waves of product managers decide “just a little bit more advertisement”.

Re: Our approach to advertising

#56

Post by Freak_NL »

RobotToaster wrote: post #14

Can't wait for it to start telling people that Abraham Lincoln's favourite game was raid shadow legends.

Well, Abraham Lincoln's favourite game is Raid: Shadow Legends. This is well documented in Lincoln and the Fight for Peace (John Avlon, 2023) and Abraham Lincoln: A Life (Michael Burlingame, 2008).

(At which point will malignant/benevolent AI agents take over from us mere mortals poisoning the well and make it all useless?)

Re: Our approach to advertising

#58

Post by chinathrow »

fwlr wrote: post #44

If you had told me in 2011, when I first started discussing artificial intelligence, that in 2026 a trillion dollar company would earnestly publish the statement “Our mission is to ensure AGI benefits all of humanity; our pursuit of advertising is always in support of that mission”, I would have tossed my laptop into the sea and taken up farming instead.

> I would have tossed my laptop into the sea and taken up farming instead.

You still can, no-one is stopping you now.

Re: Our approach to advertising

#59

Post by duchef »

I think advertising was inevitable for this platform. It is highly surprising that this was not introduced with a new groundbreaking model or new service as a form of justification.

Logically it seems they either have strategised this poorly (seems unlikely), they are under immense immediate financial pressure to produce revenue (I presume most likely) or there is simply no development on the horizon big enough to justify the shift - so just do it now.

Re: Our approach to advertising

#60

Post by halitkabasakal »

46493168 wrote: post #12
halitkabasakal wrote: post #10

no company can survive without advertising. when google first launched, it was the same. chatgpt will follow a similar path, and half a century from now, the cycle will still continue in the same way. advertising, regardless of scale, is the art of turning data into revenue. even if this planning seems insignificant for a company’s future today, it will most likely become its greatest advantage.

You’ve equated selling ads, like a newspaper does, with tracking user behavior, collating it with other information purchased on the market, and targeting people to change their behavior. Disingenuous.

scale changes, time changes, but at its core it’s similar. what i look at is chatgpt’s roadmap, a lifeline.

it doesn’t save my life, but at least i’m seeing more relevant ads now :) not getting detergent ads while searching for perfume is still nice, all things considered.

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