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This is common with companies who support very large customers.
In tech a customer with an annual contact value of tens to hundreds of millions of dollars will get a dedicated team of sales reps, account mangers, customer support, solutions architects, and definitely an executive point of contact. I'm sure the McDonald's-Coca Cola partnership is worth orders of magnitude more than that.
In many Indian outsourcing firms, they permanently place a 'program manager' at big client's offices. Like for eg- Bank of America.
These managers also get a unlimited American express card, to spend on lunches, outings etc. You are expected to build 'relationships' so that when a project is needed to be won, you are just a call away from making it happen.
This is because a good percentage of the sales, projects, staffing, profits come from these big clients.
This is common with companies who support very large customers.
Coke has a separate division for each continent and one of those continents is McDonald’s. https://youtu.be/GA_OYUHYYMA?si=B-EXCoGyr9JGq87n Coke tastes different at McDonald’s because they keep the syrup cold from the factory to the restaurant. Why? Because it prevents the syrup from fermenting.
My belief is that they just consume so much of it so fast that there's no time for the syrup to alter.
Earlier quoted context omitted.
googled it... some estimates put mcdonalds coca cola sales at over $1b usd a year so maybe this one isnt so inflated lol
Also it says his org deals with 100 markets globally. McDonalds isn't the same company in every country, it's basically dealing with 100 different clients with vastly disparate needs, regulations, supply chains etc.
turns out selling caffeinated sugar water is a lucrative business.
something something addictive. ... but yes, I'm shocked more businesses don't try to put addictive substances into their food. Software learned from the food industry bliss point to try to use KPIs for 'engagement' aka addictiveness. Not trying to be holier than thou etc. but its some interesting stuff to consider; at the end of the day a lot of folks are trying to scramble to the top of their respective pile, and ad…
In tech a customer with an annual contact value of tens to hundreds of millions of dollars will get a dedicated team of sales reps, account mangers, customer support, solutions architects, and definitely an executive point of contact. I'm sure the McDonald's-Coca Cola partnership is worth orders of magnitude more than that.
> tens to hundreds of millions of dollars That's usually not "a customer", it's either THE customer, or at least a strategic partner with which the company roadmap is discussed. I'm think bounds like Intel and Microsoft, or Apple and Foxconn.
Earlier quoted context omitted.
I'd guess every soda gun at every bar in the world would work the same?
Supposedly McDonald’s is the only business that gets the syrup distributed in metal kegs. Everyone else gets the plastic bags, which could lead to some taste difference. I am pretty sure I could blind taste test canned vs bottled soda.
AFAIK they are completely phased out in the soda industry (including McDs). They are very popular in the home beer brewing community because they are easy to clean and the right size for your typical homebrew batch (20 litres). They've become difficult to obtain in recent years because they are not being used in industry any more so there's no secondary market.
Some players are making them new, but they are quite expensive. I used to have a couple of regular beer kegs on "long term loan" from Heineken because I was not able to source cornys for cheap.
Earlier quoted context omitted.
I'm sure they mess around with it, they'll just never announce it.
Makes you wonder if there's a Coca-Cola gas chromatography standard out there. Would be an easy task for new students to run every year, right?