With a little imagination, it's not hard to see why some are nervous about a search engine that stores every interaction in an attempt to profile its users and guess their intentions. Don your finest tin foil hat as we channel surf some internet TV stations from the future:
LIGHTS DIM; THE GLOW OF A COMPUTER SCREEN FILLS THE ROOM
"In what is thought to be a world-first, a man's life was saved late Friday following automated intervention by a search engine.
"Close friends of Mr Exampleson, who BBC News can now reveal were the only members of his "Best Friends" circle on Boogle Plus, said they were able to get to the Beachy Head cliffs in Southern England five minutes before his arrival thanks only to an email from a 'Concerned Partner'.
"The email said that their friend was displaying worrying behaviour, that he had personally disclosed his intention to take his own life, that he had planned a route to Beachy Head with an estimated arrival time of 19:27, and that he was currently on the A267 heading South at a speed of 57MPH.
"A spokesperson from Boogle Ireland this morning said that they have long been publishing helpline numbers on their website when a user enters certain search terms, and that this was simply an extension of that service.
"Privacy advocate Mr Foilhatison joins us now to discuss what this means for..."
SWITCH CHANNEL
"...surrounded the building and ordered the suspect to come out with his hands up. When questioned, it emerged that the man was famous writer Real Steveyson, who is staying in the area to write his hotly anticipated thriller, Cryptonomnomnom. Mr Steveyson has since been released with a public apology. Police are now said to be following a variety of other leads they hope will 'prove to be less of a hopeless time suck'.
"Asked why he felt detectives had singled him out and surrounded him in his remote location, Mr Steveyson said that he had been searching Boogle over a period of two months for various methods to reduce DNA evidence at crime scenes for his upcoming book. He had also been Boogling for local peat bogs, completely unaware of the recent bodies that police have pulled from them. Mr Steveyson suspects that Boogle may now be sharing live search information with local law enforcement agencies in a bid to both pre-empt crime and increase conviction rates. The idea sounds so far-fetched that he plans to make it the subject of his next novel, which he hopes to publish for the first time via telepathic transfer using the new...
SWITCH CHANNEL
"We're here in the diamond district where Miss Caratson is closing her shop for the last time. Tell us, Miss Caratson, is it the same story for you as it has been for the others?"
"Sure is! I haven't sold a single engagement ring since Boogle Hive got popular."
"Can you explain why?"
"Boogle talks my customers out of the purchase! Somehow it detects that they're in a jewellers. And that's when it gets really weird. It always starts the same way: they get that dreaded audio alert. That's when I know I've lost the sale.
"One time, it told a young man that, based on a language analysis of all correspondence with his partner, there was a 76% chance that his fiancé-to-be was only interested in him for his large Boogle Wallet balance, so he might want to hold off on his big plans.
"Another time, Boogle tells my customer that, based on something called their "Boogle Lifestyle Score", they probably weren't the marrying kind. Then it reels off a list of 12 ways they'd have much more fun with the same amount of money, and it lets them know that six of the 12 things are within a five-minute walk.
"And don't get me started on the glasses! Guys using those Boogle Glasses always get told that Boogle has found the same ring they're looking at 500 bucks cheaper three shops down. It's a race to the bottom. I just can't win.
"Some of us tried to circumvent it by installing Faraday shielding and blocking the damn system altogether, but Boogle just warns people to avoid us before they even get in the door. It's over. I'm done!"
"What will you do now, Miss Caratson?"
"Isn't it obvious? I'm going to do what everyone else is doing. I'm going to start a..."
SCREEN DIMS, AMBIENT LIGHTS FLICKER ON
Yes, some of this may be a little far-fetched, but the idea of a computer network attempting to infer intentions based on a lifetime of intimate accumulated knowledge is troubling for many. Even if such a system has the potential to be incredibly useful, I suspect that the amount of blind trust it demands would make it a challenge to adopt for more than a few of us.