51–60 of 185 posts
Still waiting for the AI LLM based ad autobidder so that I can just plug a machine to Google and press the "give them all my money" button.
What I see is that clients that invest in a campaign do not want to think about what an AI can produce. They don’t want to interact or brief an AI, they don’t want to do feedback rounds with an AI. They want a group of professionals that knows them to take over and do it all. If the professionals then use some AI for it, they mostly don’t care.
This is true so far for any campaign that allocates relevant funds (mid 5 figures and upwards). When it comes to the actual creation phase, right now AI is fundamentally immature and incapable of being controlled past the creation of static content.
All the motion and animation part for example is still somehow terra incognita for these tools. Take Adobe Animate, which is the go-to tool for anything 2D-animation, or Google Web Designer. Zero AI-features, simply because you can’t LLM frame by frame animations and have a result that is as precise as you need it. Or maybe you can, but for some reason these companies don’t see a business case for allocating resources to this specific development.
These tools can be great for smaller business that won’t have access to large campaigns, but as someone else mentioned, why do that when hiring a working gen-z social media native student will cost you slightly more, and possibly perform 100-times better with their native social media aesthetic?
Ps: Pomelli means door handles in Italian, and that’s… weird? Feels like a name randomly regurgitated by an LLM as well.
Dare I ask: who owns the IP to all the generated content? User? Google? Some complex arrangement governed by a 20-page ToS?
AFAIK and this may have changed, but at least in the US, AI-generated content is not copyrightable so it's effectively public-domain.
But what happens if they MIX some of their own code with AI-generated code, is that combination then their copyright? With such combined output it would be very difficult to determine which part was created by human, which by AI, and which by AI but slightly modified by human.
In the domain of graphics the AI could put in some markers which tells the graphic is AI-generated, but with code that is probabaly not possible, code is code and can always be edited by humans.
A separate question is that if I use Claude to generate some code but then stamp the output with my copyright notice, am I doing something illegal?
Now even that advertising will be AI-generated. The human is reduced to the ultimate consumption machine, to be fed stuff paid for by advertisers and generated by machines.
Suspicious-me is wondering how Google are going to treat AI generated marketing slop created using Pomelli differently to slop created with other tools (or even human created marketing content) in search ranking? If I were an EvilGoogle manager, I'd have an enshittification playbook complete with a timeline and KPIs/OKRs mapped out - and probably already linked to individual engineer's promotion/RIF futures. They kno…
This is depressing. We are already meat in the google ad-serving machine that tracks us, profiles us, gives us "free" stuff (gmail, anyone?) in order to feed us advertising. Now even that advertising will be AI-generated. The human is reduced to the ultimate consumption machine, to be fed stuff paid for by advertisers and generated by machines.
Question is, if the AI bros are right about a "new industrial revolution", will there be consumers to consume if all the wealth is concentrated in the top 1-2% of the population? (the owners of AI hardware and software)
This is depressing. We are already meat in the google ad-serving machine that tracks us, profiles us, gives us "free" stuff (gmail, anyone?) in order to feed us advertising. Now even that advertising will be AI-generated. The human is reduced to the ultimate consumption machine, to be fed stuff paid for by advertisers and generated by machines.
Advertising is now just worthless noise to me because I generally don’t buy stuff anymore but what I need.
I can’t imagine why anyone would buy most of the crap I see advertised, but they do. Halloween was a recent example: how many tons of plastic shit for costumes was shipped from China only to be thrown away the next day? How much candy was bought? Even when I was 12 I started to see what a disgusting consumerist affair the whole thing was and it lost its appeal. And yet we have adults participating.
The ad machine exists because people let it be successful.
Suspicious-me is wondering how Google are going to treat AI generated marketing slop created using Pomelli differently to slop created with other tools (or even human created marketing content) in search ranking? If I were an EvilGoogle manager, I'd have an enshittification playbook complete with a timeline and KPIs/OKRs mapped out - and probably already linked to individual engineer's promotion/RIF futures. They kno…
They sometimes pretend to care but not really. You can already stuff Google Merchant full of ai-generated slop images that have little to do with how an actual product looks like and that's something they could easily control if they wanted... but do they? Nah, they're going the other way, creating shit like Product Studio and that's just the beginning.
Make no mistake, Google is going all in on slop - search, ads, youtube, merchant, workspace, cloud, everything
this will kill a bunch of startups.
What sort of market dynamics do people predict here, winner takes all? Especially when this is integrated into the platforms of distribution.