Just guessing, but wouldn't surprise me if most luxury brands are struggling at the moment. I don't think this is the right time to buy a brand new, luxury car for most people. Considering the inflation, unemployment and uncertainty.
They also haven’t released a vehicle that is particularly relevant in like 6 years. Yes, the Cybertruck that nobody really wants, and a Model Y with an extended wheelbase. Yay.
This argument makes about as much sense as saying Apple hasn’t released a new phone since 2007.