On one company I worked on, in one year tech team shipped 53 epics, delivering all the features sales, CS and product needs. By EOY the company grew zero. Literally zero. This was a series A company. CTO got in a meeting with the CEO and said: we delivered everything you asked for, but the company didn't grew. What went wrong? CEO wasn't able to act on this. In the end the company started by laying off the tech team…
In all of these types of stories, it is always the CEO or CTOs fault the way it is framed. There is never any accountability on the engineers part. CEO/CTO sets the vision. They are not the ones developing the UI or developing the API or writing documentation etc CEO determined there was a market fit or vision for a product, convinced an investor or shareholder to invest based on multiple reviews of this vision then…
That shouldn't be an alien concept.