Not that anyone reads newspapers anymore, but my local paper (San Jose Mercury News) is definitely guilty of this. Nearly every Apple product launch is front page news, and almost always glowingly positive. Other valley companies? Not so much.
Apple’s Free Ride: Why Journalists Treat Product Launches Like News
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Re: Apple’s Free Ride: Why Journalists Treat Product Launches Like News
#52I read it. The whole article. And all I can think after digesting what I read is, "U mad?" I think this journalist is just irritated that someone scolded them for "working the news cycle." And it's not clear why saying, "Well Apple's events are also over covered!" is somehow a dodge for "The RNC is being massively overcovered." P.S., If anything CES is undercovered. In the 10 years I've been following it I've never o…
He's probably irritated cause he wasn't invited to the launch event. I find most,"tech journalist" want their feathers stroked. Throw a couple of lunches; make them feel important and they'll write a bible about you.
So you deduced he is maybe part of the group you perception to have poor quality in work ethics.
So do you think apple plays to that poor professional ethic by providing free and heavily discounted iphone samples to "tech journalists" ? Because they do it, actually they do it to any kind of journalist in Europe and that "offering" isn't available from most other smartphone brands.It saves them a lot of money they would have to spend in more common advertising venus and somehow I don't see it disclosed.
Re: Apple’s Free Ride: Why Journalists Treat Product Launches Like News
#53Ryan's a smart guy, but he has got this one wrong. Product launches ARE news, no matter how you slice it. News is simply a product of what people want to know about, plus what people SHOULD know about. So people want to know about new Apple products. So the news media delivers. But they also SHOULD know about things like the failure of iOS 6 maps, which has been roundly slammed by the media. If the media were truly i…
I read the article differently. I think he's both smart and that he is spot on (but maybe Jarvis is the real source). Apple gets a lot of "free help" from the media, not to mention Hollywood, that other companies normally have to pay for.
I don't think he's suggesting that Apple has full control over what is said about them.
But that's sort of the point, they don't have to worry about that as much as other companies. They do not have to spend as much time and money trying to control the negative portrayals and carefully releasing positive ones. The media is flooded with positives about Apple. And Apple gets them for free.
Re: Apple’s Free Ride: Why Journalists Treat Product Launches Like News
#54I read it. The whole article. And all I can think after digesting what I read is, "U mad?" I think this journalist is just irritated that someone scolded them for "working the news cycle." And it's not clear why saying, "Well Apple's events are also over covered!" is somehow a dodge for "The RNC is being massively overcovered." P.S., If anything CES is undercovered. In the 10 years I've been following it I've never o…
Spoiler alert: Nothing. Nothing is going on at CES. I went as a journalist for both Engadget and CNET, and despite the huge volume of posts, finding interesting gadgets was a rarity. Most of the time, a huge amount of companies end up over-promise/under-deliver-ing products at a grand scale. I think CES is for buyers at chain stores to meet up with CE manufacturers. It doesn't really have a huge point, in my mind. I…
Interesting. Maybe this is why I always feel like it is a gaping void in my perception... It actually is vacuous!
Re: Apple’s Free Ride: Why Journalists Treat Product Launches Like News
#55I read it. The whole article. And all I can think after digesting what I read is, "U mad?" I think this journalist is just irritated that someone scolded them for "working the news cycle." And it's not clear why saying, "Well Apple's events are also over covered!" is somehow a dodge for "The RNC is being massively overcovered." P.S., If anything CES is undercovered. In the 10 years I've been following it I've never o…
You didn't read it very well. A) he's not a journalist. B) He's saying that however much the convention coverage is a problem, tech journalism is a bigger mess. C) His point is pretty clear: journalism purports to be reporters working for readers, but that is no longer the case.
A) Seems like he is.
B) And I am saying that is faulty logic.
C) I am not sure this is entirely true. But it's a different conversation than the one being had here.