"Content" that is made for clicks is precisely what I'd want to disappear from the universe.
You'll still see it, but in laundered form, indistinguishable from non-placed content. We just won't be able to block it, because its origin will be hidden in the system. I think I'm going to miss the world where I could more easily trace the provenance of information.
No clicks, no content: The unsustainable future of AI search
51–60 of 190 posts
Re: No clicks, no content: The unsustainable future of AI search
#52AI is killing the web – can anything save it? - https://news.ycombinator.com/item?id=44623361 - July 2025 (448 comments)
Other related threads?
Re: No clicks, no content: The unsustainable future of AI search
#53The argument seems flawed to me: by "killing the web", they refer to the example of a company adding SEO'd information to their website to lure in traffic from web searches. However, me personally, I don't want to be lured into some web store when I'm looking for some vaguely related information. Luckily, there's tons of information on the web provided not by commercial entities but by volunteers: wikipedia, forum us…
> Luckily, there's tons of information on the web provided not by commercial entities but by volunteers The question is: is there content which is useful, but not provided by volunteers? We see more and more content behind paywalls, and it is a loss for many people who can't pay, because they won't be able to access the same content for free supported by ads. So the result is poor people are going to lose access to c…
Re: No clicks, no content: The unsustainable future of AI search
#54The argument seems flawed to me: by "killing the web", they refer to the example of a company adding SEO'd information to their website to lure in traffic from web searches. However, me personally, I don't want to be lured into some web store when I'm looking for some vaguely related information. Luckily, there's tons of information on the web provided not by commercial entities but by volunteers: wikipedia, forum us…
Sadly, i think the future is more crap. It is simply too easy to generate text you think people might want to read (even if it is not).
Re: No clicks, no content: The unsustainable future of AI search
#55The argument seems flawed to me: by "killing the web", they refer to the example of a company adding SEO'd information to their website to lure in traffic from web searches. However, me personally, I don't want to be lured into some web store when I'm looking for some vaguely related information. Luckily, there's tons of information on the web provided not by commercial entities but by volunteers: wikipedia, forum us…
Not saying this is good, but it’s the reason behind it.
Re: No clicks, no content: The unsustainable future of AI search
#56If AI kills the ad-funded business model of the internet, it will be one of the few good outcomes from AI. Good riddance.
I cannot believe you people. The only difference between the status quo and the future is that the promotional messaging will be seamlessly and undisclosedly delivered with the conversational output. Ads are not going anywhere. We can be forgiven for not seeing how social media was going to become weaponized against us, how streaming's promise of no ads was only temporary. There's no excuse for not seeing it coming t…
Re: No clicks, no content: The unsustainable future of AI search
#57Earlier quoted context omitted.
I disagree, lots of volunteers have provided tons of high quality information since the inception of the web. Wikipedia is written entirely by people that didn't get any compensation for it. People answer questions on forums for free. Likewise, a lot of content produced with commercial interest in mind is total garbage (this is e.g. where the term "click-bait" originates from). There's always quality stuff and crap,…
Wikipedia continued existence is not dependent on ads or clicks.
Wikipedia can also only work because the upstream scientific and academic work to produce what gets posted there is largely subsidized. Wikipedia posters and maintainers do not have to pay the true cost of the content they are posting and very little of it is original.
This model won’t work for, say, journalism, which is very expensive. It won’t work for difficult polished software products. It won’t work for truly original artistic or literary work which takes tremendous amounts of time to produce. If, for example, authors can’t charge for a novel, then only people with trust funds or who are independently wealthy can afford to invest the time it takes to write a book.
The people pointing out how bad ad supported content is are proving my point, which was that there must be some kind of economic model. If there is no working one, content producers default to ads which leads to enshittification.
Re: No clicks, no content: The unsustainable future of AI search
#58I use copilot for search, in one of two ways. The first is as an advanced search where i use the answer to gauge if it found what i am looking for then follow the links for details. The second is when i am looking for some information i once knew and i remember some details, like the title of a book i remember the plot points too, then when i find it i go do something with that information.
Mostly useful when you're only looking for the presence of words or terms in the output (including the presence of related words), rather than a coherent explanation with the quality of human-written text.
Sometimes the response is accidentally a truthful statement if interpreted as human text. The quality of a model is judged by how well-tuned they are for increasing the rate these accidents (for the lack of a better word).
[1]: EDIT: In the sense of "semantic web"; not in the sense of "actually understanding meaning" or any type of psychological sense.
Re: No clicks, no content: The unsustainable future of AI search
#59Re: No clicks, no content: The unsustainable future of AI search
#60When it comes to “I have a specific question I need answering and then I’m done” the Web feels horribly clumsy and full of absolute garbage to wade through because they don’t want you to get the answer and go away. They want to milk your eyeballs for impressions and attention.