Earlier quoted context omitted.
The average American knows not about that, nor cares even if it was true.
The "average American" is a small fraction of the audience for anything in English on the Internet, and anyone making or writing for the Internet in English needs to remember that . About 1.5 billion people speak English. If every single person in the US saw it, that's about one fifth of the potential reach.
And yet, Carfax operates in Canada and Europe.