The article didn't nail down an exact reason. Here is my guess. The quote from Andy Hertzfeld suggests the limiting factor was the memory bandwidth not the memory volume: > The most important decision was admitting that the software would never fit into 64K of memory and going with a full 16-bit memory bus, requiring 16 RAM chips instead of 8. The extra memory bandwidth allowed him to double the display resolution, g…
Displays are still bandwidth killers today, we kept scaling them up with everything else. Today you might have a 4k 30bpp 144hz display and just keeping that fed takes 33Gbit/s purely for scanout, not even composing it.
It doesn't help if your crossbar memory interconnect only has static priorities.