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Google is burying the web alive

nymag.com

51–60 of 208 posts

Re: Google is burying the web alive

#51

This is actually a good thing, now we don’t have to sift though a dozen semiautomatically created SEO gaming website that try and make the same point 5-6 said in slightly different ways.

I haven't used AI Mode but AI Overview often reads exactly like those 300 word bullet point listicles if you try searching for anything competitive like "best X for Y"

Re: Google is burying the web alive

#52

Earlier quoted context omitted.

When "to google" has literally become a verb in several languages, you know it's not going to be that easy to convince literally hundreds of millions of people to use something different. For many unsavvy people, Google is and continues to be their window into the web, and they wouldn't even know they can have it another way.

I wish Duck Duck Go was fewer syllables so I could try to force it into conversations as a verb.

Definitely poor branding. It needs much better 2025 branding and it’ll probably take off in this AI search era where results are really poor tbh and very inaccurate at times.

Re: Google is burying the web alive

#53

Earlier quoted context omitted.

When "to google" has literally become a verb in several languages, you know it's not going to be that easy to convince literally hundreds of millions of people to use something different. For many unsavvy people, Google is and continues to be their window into the web, and they wouldn't even know they can have it another way.

I wish Duck Duck Go was fewer syllables so I could try to force it into conversations as a verb.

let me quack that for you

Re: Google is burying the web alive

#54
post #46

I can weigh in on this. I run a small information website ( https://allaboutberlin.com ). My traffic has been growing steadily for 7 years, but now its down 30-ish percent year on year. From what I'm hearing, my competitors (and friends) are having it worse. My main mission is to put new information on the internet. It's harder to do this if AI destroys the economics of it. It's also harder without an audience who pr…

> My main mission is to put new information on the internet. It's harder to do this if AI destroys the economics of it. It's also harder without an audience who provides feedback and encouragement.

I also run an online website that provides valuable information. However, we have a very different philosophy. The mission is very not not to "put new information on the internet." Rather, it is to provide a valuable and much needed service for people in our niche. While we do greatly benefit from SEO, we also work very hard to cultivate our audience, both in terms of finding new people, and nurturing our relationship with the existing ones. "Information on the internet" has zero inherent value without an audience. If you're not working to build that audience (outside of third party platforms), then it's going to be very tough in the long run, and you'll run into situations exactly like this.

FWIW, our SEO traffic has remained shockingly steady, though the search console has reported a dramatic increase in "impressions," likely due to featuring our website in AI generated summaries. We'll see if things change over the long-term, but for now, we're not changing any strategies based on this.

Re: Google is burying the web alive

#55
post #46

I can weigh in on this. I run a small information website ( https://allaboutberlin.com ). My traffic has been growing steadily for 7 years, but now its down 30-ish percent year on year. From what I'm hearing, my competitors (and friends) are having it worse. My main mission is to put new information on the internet. It's harder to do this if AI destroys the economics of it. It's also harder without an audience who pr…

This is a great information website, congrats, Google is happy: "thanks for feeding me", they will scrape all and display on their site in the nice table. Sorry about that.

Re: Google is burying the web alive

#56
post #29

Business idea: build a firewall for AI crawlers that variably gives them access to customer’s sites based on traffic they send. The more traffic they send, the more they are allowed to crawl.

Cloudflare has been talking about this for a while albeit slightly different than your take - https://blog.cloudflare.com/ai-labyrinth/

Yeah that was actually what I was thinking of for the idea, but the problem with their firewall is that it doesn’t penalize the big crawlers, like Google’s bot, because Google still sends traffic. Even if Google is sending less and less traffic over time.

That just gives the biggest companies the prize of being able to crawl all the web for free, while they offer less over time in exchange.

Re: Google is burying the web alive

#57
Google has been getting this push back for the last 15 years. (That makes me feel old to remember it)

Google Knowledge Graph (that sidebar they show) was hated by publishers, especially Wiki for stealing their content.

Google adding direct answers to questions.

Lots of fights over social media & recipe results.

I'm not arguing who is right or wrong,* just saying this has been a thing for a long time.

* Exception most recipe websites & those infinite looping Pinterest blog links. Those websites are all awful & wrong.

Re: Google is burying the web alive

#58
post #41
post #11

Earlier quoted context omitted.

Yes, a corpse killed by Facebook, Reddit, Discord and other closed platforms.

Does it actually matter that Discord is closed or would the problem still exist if Matrix won and the content contained within was nonetheless still not indexable by search engines and communities were invite only? Because the fact that Discord is flourishing is I think a direct result of it not being a part of the giant amalgamated omniplatform indexed by search engines. Being shielded from the masses is the point.…

>People aren't competing to say the most outrageous rage-bait for engagement.

This was never true in the age of web forums, which was the equivalent to Discord in many cases, and still isn't true in niche subreddits, which are public and indexed by search engines.

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