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Practical UX for startups surviving without a designer

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Re: Practical UX for startups surviving without a designer

#51
post #32

As a quick alternative, why not use a freelancer?

OP here - A good freelancer gets you a long way. What I found is that during the development process, people hit edge cases and have questions... doing a lot of the discovery and thinking yourself helps you answer those questions faster.

Alternatively, if you find a freelancer within your budget that can stick with you until the feature is out of the door is a great win.

Re: Practical UX for startups surviving without a designer

#52
post #29

To me, peak usability was 25 years ago, when most applications had a toolbar and a menu that followed a standard pattern. If you're a frequent, non-power-user, you use the toolbar (e.g. "insert row" button). If you're an infrequent non-power-user, you go through the menu (Insert > Row Above). If you're a power user, you remember the shortcuts indicated through underlined letters in menu labels (e.g. Alt, I, A). If yo…

I agree with this, so much so that I wrote a long essay about this

Modern web design has completely lost the design idioms that so much thought went into during the desktop software wave of the 90s and early 2000s. This is a great loss for usability.

https://loeber.substack.com/p/4-bring-back-idiomatic-design

Re: Practical UX for startups surviving without a designer

#53
post #29

To me, peak usability was 25 years ago, when most applications had a toolbar and a menu that followed a standard pattern. If you're a frequent, non-power-user, you use the toolbar (e.g. "insert row" button). If you're an infrequent non-power-user, you go through the menu (Insert > Row Above). If you're a power user, you remember the shortcuts indicated through underlined letters in menu labels (e.g. Alt, I, A). If yo…

The root cause is that web browsers were designed for document delivery but are used for building application UIs. The browsers don’t offer a standard set of common application UI components, so every team builds their own leading to inconsistency and half baked implementations.

In contrast, when you build a native app, developers can draw on a standard set of OS provided UI widgets.

Re: Practical UX for startups surviving without a designer

#54
post #29

To me, peak usability was 25 years ago, when most applications had a toolbar and a menu that followed a standard pattern. If you're a frequent, non-power-user, you use the toolbar (e.g. "insert row" button). If you're an infrequent non-power-user, you go through the menu (Insert > Row Above). If you're a power user, you remember the shortcuts indicated through underlined letters in menu labels (e.g. Alt, I, A). If yo…

At all times, people that are proficient at a green screen terminal application will prefer it to a web based or GUI based experience. They have muscle memory and a lot of codes memorized to switch back and forth from screen to screen extremely fast and exactly how many tabs to hit to fill out a form. It has nothing to do with SPA or whatever is currently new and flashy this has been going on for decades. The fact th…

You could still do this in the GUIs of 25 years ago, you'd just memorize the keyboard shortcuts and use them. They'd buffer so you could type a series of operations faster than the screen could render them, and basically every function was accessible from the keyboard. But the GUI had the advantage of discoverability - if you didn't know the keyboard shortcut, you could just work your way through the menus and find it.

Re: Practical UX for startups surviving without a designer

#55
post #53
post #29

To me, peak usability was 25 years ago, when most applications had a toolbar and a menu that followed a standard pattern. If you're a frequent, non-power-user, you use the toolbar (e.g. "insert row" button). If you're an infrequent non-power-user, you go through the menu (Insert > Row Above). If you're a power user, you remember the shortcuts indicated through underlined letters in menu labels (e.g. Alt, I, A). If yo…

The root cause is that web browsers were designed for document delivery but are used for building application UIs. The browsers don’t offer a standard set of common application UI components, so every team builds their own leading to inconsistency and half baked implementations. In contrast, when you build a native app, developers can draw on a standard set of OS provided UI widgets.

Developers always had the flexibility to create custom UI elements/colors etc even in native apps (albeit not as easily as using CSS). Even in SPAs, most UI elements follow the same style or pattern more or less (bootstrap/tailwind etc). It's the entire UI design itself that's not user friendly for enterprise/business apps (excessive padding, comically large UI elements etc).

Re: Practical UX for startups surviving without a designer

#56
post #53
post #29

To me, peak usability was 25 years ago, when most applications had a toolbar and a menu that followed a standard pattern. If you're a frequent, non-power-user, you use the toolbar (e.g. "insert row" button). If you're an infrequent non-power-user, you go through the menu (Insert > Row Above). If you're a power user, you remember the shortcuts indicated through underlined letters in menu labels (e.g. Alt, I, A). If yo…

The root cause is that web browsers were designed for document delivery but are used for building application UIs. The browsers don’t offer a standard set of common application UI components, so every team builds their own leading to inconsistency and half baked implementations. In contrast, when you build a native app, developers can draw on a standard set of OS provided UI widgets.

I think the root cause goes deeper than that, and has to do with economic incentives. Up through the 90s, the predominant business model was you sell a product, people use it to get work done, if they're happy they tell their friends and you sell more product. Starting in the 00s, the business model became you give a service away for free, get people hooked, make them so dependent upon it that they can't look away, and then either jack up prices to extort as much money from them as possible, sell advertisements so that other people can do the same, or sell their personal data so that other people can target them with sales pitches. Actually getting any work done became secondary to making the transaction happen. This applies just as much to enterprise software as consumer software, because the purchaser of enterprise software is usually some IT department, purchasing department, or executive who doesn't have to actually use the software, and they will probably move on to the next company before the consequences of their purchasing decision being useless become visible.

We are reaping the consequences of that now, where lots of transactions are happening that don't actually make anyone happy or productive.

But you can see how that would filter down into UI design. When your incentive is to make people happy and productive, you spend time studying how people actually use the product, and then optimize that so they can use the product more efficiently. When your incentive is to turn people into mindless consumers that keep coming back for more ads, you spend time studying what sort of content holds the user's attention, and then optimize that so you can work as many ads into the stream as possible without them turning away. When your incentive is to sell enterprise software, you spend time studying what sales pitches will get the budget-holder to open their company's wallets, and then optimize the sales funnel to the extent of actual product usability. Even if your users hate you, they don't get to decide whether they keep using you.

Re: Practical UX for startups surviving without a designer

#57
post #53
post #29

To me, peak usability was 25 years ago, when most applications had a toolbar and a menu that followed a standard pattern. If you're a frequent, non-power-user, you use the toolbar (e.g. "insert row" button). If you're an infrequent non-power-user, you go through the menu (Insert > Row Above). If you're a power user, you remember the shortcuts indicated through underlined letters in menu labels (e.g. Alt, I, A). If yo…

The root cause is that web browsers were designed for document delivery but are used for building application UIs. The browsers don’t offer a standard set of common application UI components, so every team builds their own leading to inconsistency and half baked implementations. In contrast, when you build a native app, developers can draw on a standard set of OS provided UI widgets.

OS widget libraries aren't always big enough to solve all problems. On the web, there are many frameworks that provide widgets for typical use cases.

But even if you have a library with hundreds of widgets, you can still make a terrible UX if you don't understand good design, and many programmers don't.

Re: Practical UX for startups surviving without a designer

#58
post #53
post #29

To me, peak usability was 25 years ago, when most applications had a toolbar and a menu that followed a standard pattern. If you're a frequent, non-power-user, you use the toolbar (e.g. "insert row" button). If you're an infrequent non-power-user, you go through the menu (Insert > Row Above). If you're a power user, you remember the shortcuts indicated through underlined letters in menu labels (e.g. Alt, I, A). If yo…

The root cause is that web browsers were designed for document delivery but are used for building application UIs. The browsers don’t offer a standard set of common application UI components, so every team builds their own leading to inconsistency and half baked implementations. In contrast, when you build a native app, developers can draw on a standard set of OS provided UI widgets.

Wouldn't say it's the root cause, but it is a major cause. I have some experience developing desktop applications using Visual C++ / MFC in the early 2000's. I still prefer that development experience to modern React/Redux SPA development.

Re: Practical UX for startups surviving without a designer

#59
post #29

To me, peak usability was 25 years ago, when most applications had a toolbar and a menu that followed a standard pattern. If you're a frequent, non-power-user, you use the toolbar (e.g. "insert row" button). If you're an infrequent non-power-user, you go through the menu (Insert > Row Above). If you're a power user, you remember the shortcuts indicated through underlined letters in menu labels (e.g. Alt, I, A). If yo…

”Modern ux” can be a very political term on HN.

Yes, uxers have to balance business and user needs. That is the power dynamic of business we live in, it’s not typically the driving force of actual uxers themselves.

At the core the ethos of the human centered design (HCD) is being an advocate for the needs of actual users. Being seen as the ”enemy” on HN feels demoralizing, as a person that sits on both sides of the fence.

I feel gladness about seeing the truth of my experience about this. I would like there to be more camaraderie between uxers and developers, and of course it being a more common scenario to be able to drive a genuinely shared vision also with business leadership.

If you have a source for ”modern ux doctrine”, i’d love to hear about it to have an actual discourse.

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