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Getty Images and Shutterstock to Merge

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Re: Getty Images and Shutterstock to Merge

#51

Shutterstock and Getty do not make money from their stock photography catalog, most of their revenue comes from maintaining exclusive contracts for editorial content (news photos, videos, etc) and selling licenses to those assets. Someone could easily displace them as they haven’t done anything with their companies but shrink contributor earnings and buy out smaller stock asset companies in the last decade. Shutterst…

Can you elaborate what is needed to compete and displace?

Re: Getty Images and Shutterstock to Merge

#52

Earlier quoted context omitted.

"I can't afford real images of real people and can't tell these images are shit, but you can rest assured that I didn't take any short cuts on the product!"

I can afford them, I just don't need to anymore. My use cases for stock photos are websites, marketing, landing pages etc. The SOTA image models are sufficient for my use cases and my customers don't care. Infact, they are happy with the quality of AI generated stock photos and appreciate the fast turnaround and lower cost.

Which models are SOTA as of now?

Re: Getty Images and Shutterstock to Merge

#53
post #51

Shutterstock and Getty do not make money from their stock photography catalog, most of their revenue comes from maintaining exclusive contracts for editorial content (news photos, videos, etc) and selling licenses to those assets. Someone could easily displace them as they haven’t done anything with their companies but shrink contributor earnings and buy out smaller stock asset companies in the last decade. Shutterst…

Can you elaborate what is needed to compete and displace?

- a stock photography collection to make your site seem full of content

- organize the labor to shoot photography and video around editorial content and empower them to sell their own assets with tooling

- as an indexer you only take a 30% which is much lower than the aggressive everyone loses shutterstock-getty cut

———

Personally I imagine a decentralized approach where contributors host the content or purchase hosting space from the indexer. The indexer just provides a search platform. Transparent costs will keep people at your doorstep and maintain exclusivity.

It is important to understand that Shutterstock does not sell assets, they sell the licenses to use the assets.

Re: Getty Images and Shutterstock to Merge

#54

Anecdotal, but I haven't bought a stock image since Stable Diffusion was released. Edit: with Flux, you can't even tell the difference: https://blackforestlabs.ai/

There are plenty of businesses that think the same way and every time I see an ad with an image that's clearly AI-generated I steer clear of it. It looks cheap, hits the uncanny valley and is often a good sign of lowest effort possible.

Survivor bias. In that, you're reacting only to the images you assume are AI. It could be you're really good at spotting them, or they're really bad. But it could also be you spot a tiny proportion, or even misidentify real images as AI. Without knowing the real rate, it tells us nothing about whether picking AI images over stock images is a good tradeoff or not.

Re: Getty Images and Shutterstock to Merge

#55
post #54

Earlier quoted context omitted.

There are plenty of businesses that think the same way and every time I see an ad with an image that's clearly AI-generated I steer clear of it. It looks cheap, hits the uncanny valley and is often a good sign of lowest effort possible.

Survivor bias. In that, you're reacting only to the images you assume are AI. It could be you're really good at spotting them, or they're really bad. But it could also be you spot a tiny proportion, or even misidentify real images as AI. Without knowing the real rate, it tells us nothing about whether picking AI images over stock images is a good tradeoff or not.

As someone who purchased stock images via our content team there were a ton of really schlocky stock images 10+ years ago and probably longer that I might be inclined to dismiss as AI-generated today.

Re: Getty Images and Shutterstock to Merge

#56

Anecdotal, but I haven't bought a stock image since Stable Diffusion was released. Edit: with Flux, you can't even tell the difference: https://blackforestlabs.ai/

There are plenty of businesses that think the same way and every time I see an ad with an image that's clearly AI-generated I steer clear of it. It looks cheap, hits the uncanny valley and is often a good sign of lowest effort possible.

The major thing that's happened to me, is I start doubting every image I see in an ad. If it looks too generic, too plain. If I have a negative perception of the company, I start to think it's an AI image and further entrench my negative opinion of the company.

Maybe it's not rational. Maybe I can't tell the truly good AI images form the cheap slop ones. But that's how I feel, and ultimately a lot of commerce runs off customer feelings. The faker, cheaper, and more soulless we feel a company is being, especially in marketing, the more negative perception we have of them. That's just me though

Re: Getty Images and Shutterstock to Merge

#57
post #46

Anecdotal, but I haven't bought a stock image since Stable Diffusion was released. Edit: with Flux, you can't even tell the difference: https://blackforestlabs.ai/

I'm a small-time Shutterstock contributor and my best sellers are all news-style images from actual events. (For example, when announcing a future conference, a publication often likes to illustrate the article with images from the previous iteration). While possible, those are more difficult to reproduce with AI. Shutterstock used to have a program called "Red Carpet" where they endorsed independent photographers to…

An organization whose events I attend regularly has a photographer, who I assume is not on staff but seems to be their regular photographer, and they use a lot of their work to populate upcoming conferences and the like.

Re: Getty Images and Shutterstock to Merge

#58
post #6

Whenever I wanted to buy stock images, I was shocked how expensive they were. I usually didn't intend to use them straight up commercially, but I felt like I should pay for somebodies work to produce these images. The prices were too steep though. Unsplash was a God-sent. High quality images with only attribution requirements, which I was happy to give anyways. But Unsplash was bought by Shutterstock and became "kind…

Pexels is still very free, and seems to be high quality.

Re: Getty Images and Shutterstock to Merge

#59
Somebody should just scrape all the most popular images from getty then setup a pipeline to regenerate them with flux/controlnet/loras. Charge $10/mo for unlimited licensing or find ancillary way to generate revenue. If most of revenue comes from editorial images start there-- most people won't even care if it's a bit off.

Re: Getty Images and Shutterstock to Merge

#60
post #47

Earlier quoted context omitted.

The FTC is a political organization led by political appointees who mirror the politics of those who appoint them.. I think 2 years ago this would’ve attracted regulatory scrutiny, I don’t think it will as of Jan 20th.

[flagged]

Care to elaborate?
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