> But if your definition of “great art” is that it is commercially succesfull then of course what you will find that the “great artist” are all like good businesman.
While the author doesn't explicitly define what is "great", I 100% believed that what it is defined as. That "great" is being commercially successful.
The article is premised around running a non-profit art gallery in a struggling municipality. That he did a good job by "helping grow the revenues"[0]. He needed money for his new baby and couldn't afford to lose a job[1]
It is a modern day art gallery. These things are businesses first - to support their own operations and then to help artist support themselves and their work.
So yes, "great" art IS art that sells.
Now, what sells is highly highly subjective, and a very large part of that sales process is making the customer _feel good_ about their purchase. And I think this is where you disagree - that there is a higher, objective reality around good vs great art. And for so much art, there really isn't.
[0] "I started was the inflection point when the revenue, which had been shrinking or muddling for 5 years, began growing again"
[1] "since I knew I couldn’t afford to quit anytime soon with the baby and all"