i wonder about its efficacy, however. don't recall any brainrot videos whose information ever retained with me after the fact.
while i don't actively consume such content, this is definitely an evolution of past internet trends that many of us might have interacted with. like the someone speaking over an unrelated game playing in the background is reminiscent of "commentary" channels on youtube. this is why i would refrain from making any active criticism for those who enjoy this.