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The Rise of Malört, an Unexpected Midwest princess

nytimes.com

51–60 of 152 posts

Re: The Rise of Malört, an Unexpected Midwest princess

#51
post #3

The only thing I know about Malört is that tptacek enjoys complaining about Malört, so I'm looking forward to learning even more about that one thing.

Just chase it with an Old Style or twelve and whatever Malört tastes like to you will soon be only a nostalgic memory from your one trip late at night to Logan.

Re: The Rise of Malört, an Unexpected Midwest princess

#52
I'm a complete weirdo apparently who really likes the flavor of malort, it's bitter and herbal and so if you like those flavors you'll enjoy it. I kinda resent the amount of marketing that the new owners have churned out hyping it up, although I do appreciate what they're doing.

If you think you might enjoy it, give it a shot I'd describe the flavor as sweetened church pew, then grapefruit bitterness. If you're not expecting it you'll almost certainly hate it, but it's really not that bad.

Re: The Rise of Malört, an Unexpected Midwest princess

#53

> Mr. Wurth, who tended bar in Chicago for 10 years before moving down South, takes Polaroids of Malört first-timers and asks them to write descriptions of the drink on the border. Hundreds of snapshots plaster the walls of the bar’s two bathrooms. A sampling of their tiny captions: “Swamp grass in July,” “Pain” and, Mr. Wurth’s favorite, “The powder inside of a balloon.” Malört turns even the most prosaic into unexp…

Absinthe has redeeming qualities, even if you don't enjoy the anise/black licorice flavor (which I do not). Malort does not. It really is a different beast.

Re: The Rise of Malört, an Unexpected Midwest princess

#54
post #37
post #10

Malört is the name of the herb wormwood in Swedish. The swedish name means "clothing moth herb", and has been used to fight cloth moths among other uses. Also especially popular spirit flavoring, which it's latin name hints of. Artemisia absinthium

I'd imagine there's as much actual wormwood in Malort as there is fruit in a Froot Loops.

Not sure about the ones mentioned in the article, but for the kind I'm used to (i.e Bäsk) in Sweden it's a given.

In our family it's generally been a tradition to go out in the night of August 24th each year to pick some wormwood, and then infuse some plain alcohol with it to have for the coming months. We generally don't leave it in as long recipes call for though, 24h instead of multiple days so the taste is a bit milder.

Re: The Rise of Malört, an Unexpected Midwest princess

#55
post #48

I’ve noticed an increase in small distilleries creating their own versions of Malört over the past five or so years. It reminds me of the renaissance Fernet experienced 7 or 8 years ago. Malört is definitely an acquired taste—taking a shot of it feels like punishment—but if you enjoy bitter liquors, sipping some chilled Malört after a heavy meal might not be unpleasant. I’d guess that bitterness is the flavor most pe…

Fernet is so good. Probably a good entry point to bitters. It is so nice with Diet Coke.

Re: The Rise of Malört, an Unexpected Midwest princess

#56
post #54
post #37

Earlier quoted context omitted.

I'd imagine there's as much actual wormwood in Malort as there is fruit in a Froot Loops.

Not sure about the ones mentioned in the article, but for the kind I'm used to (i.e Bäsk) in Sweden it's a given. In our family it's generally been a tradition to go out in the night of August 24th each year to pick some wormwood, and then infuse some plain alcohol with it to have for the coming months. We generally don't leave it in as long recipes call for though, 24h instead of multiple days so the taste is a bit…

Anything special about August 24th that makes it the day to do this?

Re: The Rise of Malört, an Unexpected Midwest princess

#57

I happen to enjoy malort, so there's probably something wrong with me. Malort has been seeing wider distribution recently, which i hear may due to a buyout a while ago. Their website lists distribution in Delaware, Maryland, DC, and randomly checking San Francisco shows availability as well. No more having to visit Chicago to purchase it enables a lot more people to buy it and businesses to serve it. The weird Chicag…

The burnt rubber flavor does grow on you. Kinda like how black coffee is a bit of an acquired taste.

Re: The Rise of Malört, an Unexpected Midwest princess

#58
post #7

Ok, Malört is the name of an alcoholic beverage. It is unclear to me why a liquid would be called a "princess" but maybe it reflects the jargon of aficionados. Malört was introduced in Chicago in the 1930s and was long produced by the Carl Jeppson Company. In 2018, as its last employee was retiring, the brand and company name were sold to CH Distillery of Chicago's Pilsen neighborhood. Jeppson's Malört is named after…

It's a reference to the Chappell Roan album "The Rise and Fall of a Midwest Princess" which has been a smash hit this summer.

Oh how fascinating. What is the connection between the beverage and album? Or is it just a spurious reference by the headline to drive engagement?

Re: The Rise of Malört, an Unexpected Midwest princess

#59
post #48

I’ve noticed an increase in small distilleries creating their own versions of Malört over the past five or so years. It reminds me of the renaissance Fernet experienced 7 or 8 years ago. Malört is definitely an acquired taste—taking a shot of it feels like punishment—but if you enjoy bitter liquors, sipping some chilled Malört after a heavy meal might not be unpleasant. I’d guess that bitterness is the flavor most pe…

If I like Amaro, but haven't been a fan of Fernet, is Malort worth a shot?

Re: The Rise of Malört, an Unexpected Midwest princess

#60

It’s disgusting. It’s liquid ear wax shared by people who like to piss other people off. I say this as a person who typically enjoys bitter.

Google's AI says that it "has a full-bodied flavor and tastes like pencil shavings, old battery rust, citrus zest, and ear wax" .

…”and despair”.
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