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How to succeed in MrBeast production (Leaked PDF)

simonwillison.net

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Re: How to succeed in MrBeast production (Leaked PDF)

#51

On one side, an army of HN commenters: “Repeat after me. Don’t build on someone else’s platform.” On the other side, Mr Beast: > Your goal here is to make the best YOUTUBE videos possible. That’s the number one goal of this production company. It’s not to make the best produced videos. Not to make the funniest videos. Not to make the best looking videos. Not the highest quality videos.. It’s to make the best YOUTUBE…

Yeah this hit hard for me as well. I’ve studiously avoided building on platforms, but very different mindset to decided to be the best player on that platform. Lesson learned: don’t make it about something else. Win the algo.

Fine Arts would like a word with you

Re: How to succeed in MrBeast production (Leaked PDF)

#52
post #10

> “I Spent 50 Hours In Ketchup” > In general the more extreme the better. I may be sounding like "get off my lawn" guy right now but should there be some realization that these people are a cultural analogue of if not heroin than at least cigarettes? They are making a good living from making things objectively worse in a society by tickling the base instincts of the addicts. I am not calling for government interventi…

I think it's worth reflecting on why you feel that way. I don't see how other people are spending their time is something I need to push back on...

Re: How to succeed in MrBeast production (Leaked PDF)

#53
post #10

> “I Spent 50 Hours In Ketchup” > In general the more extreme the better. I may be sounding like "get off my lawn" guy right now but should there be some realization that these people are a cultural analogue of if not heroin than at least cigarettes? They are making a good living from making things objectively worse in a society by tickling the base instincts of the addicts. I am not calling for government interventi…

> I am not calling for government intervention or any of such BS

Why is this BS? It wouldn't be unheard of to pass stricter age restriction laws so that at least the kids are not so easily exposed to brain damage. Same thing with the drugs you mentioned.

Re: How to succeed in MrBeast production (Leaked PDF)

#54
post #6

So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…

The guy has earned a net worth of maybe $700 million starting with YouTube. Saying it's all a bunch of contrived bullshit hides the fact the he is obviously brilliantly talented and dedicated at making a business from YouTube. If you or others blow off a document he wrote or an interview he gives because most of his videos are "just" gaming an algorithm then you must not be a very curious person.

I don't like coffee but I still might learn about the business since it's so big.

Re: How to succeed in MrBeast production (Leaked PDF)

#55

I respect his dedication and grind....I prefer more YouTube pop culture and YouTubers than TikTok and TikTokers. YouTube is so much better.

The grind to do what? Make an endless stream of shit content? Also https://en.wikipedia.org/wiki/False_dilemma

Re: How to succeed in MrBeast production (Leaked PDF)

#57
post #10

> “I Spent 50 Hours In Ketchup” > In general the more extreme the better. I may be sounding like "get off my lawn" guy right now but should there be some realization that these people are a cultural analogue of if not heroin than at least cigarettes? They are making a good living from making things objectively worse in a society by tickling the base instincts of the addicts. I am not calling for government interventi…

I like the idea that entertainment made for broad appeal is an existential threat to society worthy of comparison to drugs that kill hundreds of thousands of people per year. People have been appealing to the lowest common denominator for forever and yet the world soldiers on.

Your larger question of “why haven’t they made things I don’t personally find appealing illegal yet?” is worthy of exploration, though I don’t think many posters here are in a position to dig into it deeply for you

Re: How to succeed in MrBeast production (Leaked PDF)

#58
post #6

So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…

I think it's easy to believe that something will eventually go away just because we feel that something is not good in some way. But things only go away if people change their behaviour around those things on mass. There's a growing sentiment that a lot of social media is more bad than good for us. But people don't just stop with a behaviour that they know is bad for them. We need a lot more to change a behaviour tha…

Yes, see the sugar industry. I find it quite similar how both use brain hacks. It makes behavior extremely hard to change once people are hooked.

Re: How to succeed in MrBeast production (Leaked PDF)

#59
post #40

Surprising reference to The Goal [1], which Mr. Beast "used to make everyone read ..." and still recommends. The Goal is a business novel about optimizing manufacturing processes for throughput and responsiveness rather than "efficiency" and is filled with counter-intuitive insights. Presenting it as a novel means you get to see characters grapple with these insights and fail to commit before truly understanding them…

Theory of Constraints is fascinating because, as MrBeast points out here, it seems extremely obvious. I've had numerous interactions on this site where a person dismisses an insight from ToC as "obvious" and then 2 sentences later promulgates the exact type of intuition that ToC disproves.

Re: How to succeed in MrBeast production (Leaked PDF)

#60
post #10

> “I Spent 50 Hours In Ketchup” > In general the more extreme the better. I may be sounding like "get off my lawn" guy right now but should there be some realization that these people are a cultural analogue of if not heroin than at least cigarettes? They are making a good living from making things objectively worse in a society by tickling the base instincts of the addicts. I am not calling for government interventi…

Is it shallow entertainment? Sure.

But sometimes you want to eat a soggy kebap and not a Michelin-star gourmet meal, and that's fine too (and I can't stand people who malign what other people enjoy because it's "not pure enough").

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