As a regular Apple user (iphone/ipad/macbook air are my main tools), in my eyes Gruber is jumping the shark here. He comments on the structure of the event, his own feelings watching it. He comments on what information that has not yet been released. He clearly wants to move focus away from the hardware itself. Perhaps because it is just a little too awesome to come from MS?
Really there is very little worth mentioning beside the keyboard covers. And Microsoft does not allow anyone to touch the keyboard covers. Whose fault is that? It is not record setting thin, or impossibly light, it has worse screen than the retina iPad, battery life is not mentioned at all, neither is th price,the look is quite minimalist and good, but not new or stunningly interesting ... pray tell, what's so awesom…
It means that rather than buying sales types an Air/Ultrabook along with supporting their iPad/Android we can buy them the surface pro and hand them a Windows Phone and have easy integration.
Microsoft understands the enterprise market.