Earlier quoted context omitted.
Like all free market failures, the culprit is regulation. Regulated food, local and weekend markets reduced competition by discouraging and removing small retailers until large supermarket chains remained de facto monopolies. Those chains must serve very large number of customers so they must focus on produce that is easy to pick, store and sell. Looks good and survives (even gets ripe during) transit. Taste is often…
While I think there may be something to that, I think there's a simpler, more "it's just normal capitalism" explanation: Making deals with every local small-time producer would be a big pain. Why do that when you can make a single deal with a giant monster of a tomato producer, and sell their tomatoes (especially since as the sibling comment points out, local tomatoes won't be as pretty and as uniform in quality)? Th…
Otherwise we’d have plenty of boutique retailers and producers charging more for better quality produce optimized for different factors.