They say a single crawler downloaded 73TB of zipped HTML files in a month. That averages out to ~29 MB/s of traffic, every second, for an entire month.
Averaging 30 megabytes a second of traffic for a month is crossing into reckless territory. I don't think any sane engineer would call that normal or healthy for scraping a site like ReadTheDocs; Twitter/Facebook/LinkedIn/etc, sure, but not ReadTheDocs.
To me, this crosses into "recklessly negligent" territory, and I think should come with government fines for the company that did it. Scraping is totally fine to me, but it needs to be done either a) at a pace that will not impact the provider (read: slowly), or b) with some kind of prior agreement that the provider is accepting responsibility to provide enough capacity.
While I agree that putting content out into the public means it can be scraped, I don't think that necessarily implies scrapers can do their thing at whatever rate they want. As a provider, there's very little difference to me between getting DDoSed and getting scraped to death; both ruin the experience for users.