Earlier quoted context omitted.
I'd image it's pretty typical analytics stuff. • Logging events for errors. • Seeing device statistics to know which browsers/devices to support/optimize for. • Reviewing page flows to understand how users navigate/understand the site. Is the navigation easy to understand? Are the right pages highly-visible? • Seeing which pages have high drop off rates, indicating either a resolution or lost hope. • Analyzing trends…
(Thanks for responding.) How can this not come from a self-hosted, secure and privacy-respecting, analytics tool? Even their existing normal HTTP/HTTPS Web server access logs give them all of the things you listed. Even at almost the start of the Web, they did. Google Tag Manager is a surveillance tool for the benefit of Google. And they pitch it to companies as: > Google Analytics lets you measure your advertising R…
If there is a legitimate need for some of that functionality--which I think is plausible but not certain--then they may have an interesting response.