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Swedish composer becomes Spotify's most-famous musician you've never heard of

theguardian.com

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Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#51
post #28
post #5

Earlier quoted context omitted.

The only thing that's sketchy is Spotify directing everyone to the same content, making stuff that appeals to the audience isn't against the rules.

I am more bothered by the part with having over 650 different artist names that hide their link to each other (unlike Prince/TAFKAP, Kanye/Ye, etc). I mean: your gripe is basically Spotify's entire raison d'etre . On the other hand, there is absolutely no reason to hide your true identity to such an extent, except to be able to act as your own competition. That is, I think this person knows very well that by using di…

Isn't that basically what many authors do? Many authors are afraid of diluting their brand so when they write books in a different genre or style they create a new pen name to keep the works distinct from their main name. For example Stephen King used to write additional books under the name of Richard Bachman, before that identity was linked to him, and the late Samuel Youd used to write under a half-dozen names, most famously as John Christopher (of Tripods and No Blade of Grass fame).

https://en.wikipedia.org/wiki/Richard_Bachman https://en.wikipedia.org/wiki/John_Christopher

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#52
post #33
post #11

What I wonder is if Spotify's algorithm works in such a way that it ranks based on users fully listening and liking most songs, wouldn't he have actually been better off releasing all his music under one name, vs many? Because he is still releasing quite a bit of volume to achieve this

Not necessarily, it might be better to stratify by genre (like buying a separate domain for different product verticals), to make the algorithm think each one is super relevant and specific.

Exactly. Listeners expect an artist to stay in their lane. A cross-genre artist would be wildly unpopular. Think of a guy releasing both country and hip hop music: he would be disliked by both listeners.

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#54
Whether you think music streaming in its current form is a net good or bad for humanity, consider not supporting Spotify the company. From the very start, they're nothing but grifters.

Daniel Ek has his background in ads, SEO and related stuff –basically every possible way to make a buck using this newfangled internet thing – including selling virtual clothes for virtual dolls to kids age 9-17.

The teaming up with Martin Lorentzon was never about music, but simply finding an untapped market, a niche in which to apply their particular set of skills of hawking stuff online. They teamed up with the guy behind µTorrent and eventually convinced the major labels to buy into the idea (by getting a cut). The idea that they are on the side the art form, let alone artists, is pure mythogenesis to serve their brand.

Recently, music hasn't been enough to feed the growth. They want to colonize podcasts, an open ecosystem, and have put billions of dollars into investments and deals locking popular podcasts onto their platforms. They now intend to do the same with audio books.

Spotify has from the very start had an incestuous relationship with labels and various middlemen. It was never a fair game, they make special deals whenever it serves their purpose (driving the price down). Everyone involved is guaranteed to make a cut before the artist, and the entire ecosystem is built upon the idea that the less they pay out to the artist, the better their numbers look. Nowadays they don't even pay out anything at all unless you have 1000 streams, which just happens to be about two thirds of the catalogue. Is it in their best interest to keep songs with 500 streams from getting more streams, or not?

Why would they care about money laundering, or legitimate artists having their entire body of work deleted by a middleman because someone maliciously sent a bot their way?[1] The cheaper they can amass content, the better. Hence these backroom deals with what are basically content farms. What the featured article describes is not only sanctioned, it's the entire strategy going forward.

Once generative AI comes further along, what their algorithm will push will continue to be what serves their bottom line, i.e. the cheap stuff. You'll soon see the audio book equivalent of Johan Röhr, churning out thousands of books, narrated in real time by a non-human voice, algorithmically pushing out authentic works from all the lists.

[1]https://www.youtube.com/watch?v=kVY7-Ti77UQ

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#55
post #26

Earlier quoted context omitted.

Maybe if it's intentional. Making a statement by hitting the algo buttons. And I'm not saying he's not. But do we call it art if it's fraud? Isn't a lot of HN readers against AI generated spam and SEO spun content? I don't call those art, and I'm not sure yet what to call thos composer.

What's the fraud if people like it? You are entering into the hundreds year old "what is art" debate.

When there is no human in the performance loop at all, that's flirting very close to selling a cheap blend as as 18-year old single malt.

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#56

Okay, what is it with Swedes min-maxing their way to the top of pop music? How do they do it? Even Pewdiepie is like another case of chasing algorithmic success.

In this case he maybe have insider knowledge of how the algorithm works due to friends inside Spotify?

I would suspect the best SEO consultants have worked at Google or have friends inside.

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#57
post #13

Earlier quoted context omitted.

How is Spotify “pocketing back the money”?

Just a guess but maybe not all deals between Spotify and artists are the same (% royalties paid)? If that was the case and Spotify music picking algorithms chose artists with lower % royalty, Spotify would save money.

My understanding is that that's not really how Spotify's financials work, in that how much will be paid as royalties _in general_ to everyone is calculated first as the "royalty pool" (something like 66% of revenue), and then how that money is split and to whom is calculated secondarily (using an algorithm called "streamshare").

So in this case, its affecting the "streamshare" calculation, but not the "royalty pool" one, and so not affecting how much money is in Spotify's pocket.

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#58
post #11

What I wonder is if Spotify's algorithm works in such a way that it ranks based on users fully listening and liking most songs, wouldn't he have actually been better off releasing all his music under one name, vs many? Because he is still releasing quite a bit of volume to achieve this

It seems to be some sort of common principal component analysis.

E.g.

A likes a. B likes b. B likes c. A maybe likes c.

But with many more nodes. I think they use it for recommendations and subgenre sorting etc.

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#59
post #5

Earlier quoted context omitted.

The only thing that's sketchy is Spotify directing everyone to the same content, making stuff that appeals to the audience isn't against the rules.

Is that actually sketchy though? - Each artist has different royalties, some are more expensive than others. - appearantly people do listen to ”cheaper” artists, in right circumstances - consumers prefer that cost of subscription would be lower - I assume scenario in the article saves money for spotify, and in turn allows to remain profitable without increasing subscription prices. Seems it aligns well with interest…

Some transparency around it would be nice, without the need for investigative journalism.

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#60
post #9

Earlier quoted context omitted.

He's basically SEOing Spotify. Search for "peaceful piano" or whatever, and you'll likely find the guy's tracks. At home, whenever we eat X, we have a habit of asking Spotify to play X. We've made some great discoveries this way (Cornflakes 3D is an Israeli psytrance group, while The Dumplings is a Czech indie band), but these days almost all the searches have been hijacked by "playlist called Italian Restaurant Musi…

The Dumplings is a polish band :)

Whoops, I stand corrected!
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