It's the very definition of selling out. This seems to be a very common trend with the vast majority of all previously respected institutions (at least in the USA). They have all sold out (literally sold the company, in many cases) and have now abandoned all principles (or pretenses) of decency and provision of value to customers. Now they are just trading on past integrity that is no longer reality. They will coast…
Everything that has a good reputation gets financialized and run into the ground, then the shareholders move on.
Buying anything has become a game of "has that already turned to crap".