Earlier quoted context omitted.
> Spending $100,000 and making two minor changes that triple your revenue is an absolute bargain. This is a qualified statement that really doesn't add up in my head. No minor change is going to triple your revenue, no matter what ui UX designer says.
There are tons of small things you can do to double or triple your revenue, usually by decreasing how much you spend in the first place, but also things like offering deals for people who buy right away without abandoning their carts or removing roadblocks from the purchasing process.
Sure, but that's not 2/3 minor changes.
> offering deals for people who buy right away without abandoning their carts or removing roadblocks from the purchasing process
There is a job in spam advertisement for you yet.