If I understand correctly, it is his plan for extracting value from the brine which represents the biggest unknown/the most need for development, while also being the thing that makes it all make sense. I've never heard of any of the existing worlds desal plants doing this, so either it must be harder than he supposes or else he must think that every single person in charge of a desal plant the world over is an idiot.
Don't get me wrong, I realize that sometimes people miss obvious things. And sometimes, there really is a $100 bill on the ground, despite what the apocryphal economist would have you believe.
But in this case, areas like that are what I need to be convinced of. While it's maybe true, you don't just get to assert it.
As they say "What can be asserted without evidence can be dismissed without evidence".