51–60 of 191 posts
Can I voluntarily register somewhere and profile myself for the purposes of ad targeting? I'd really hate to just get completely random ads everywhere.
I'm a software developer so of course 90% of the ads I see on fb are for developer courses and no-code solutions to develop software…
On youtube there's often the "meet east european single women" above the list of suggested videos.
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> I still have no idea if the decision was hurtful to the business, or if it did not move the needle at all, or if it even was a net positive, all things considered It's incredibly hard to tell. For us the goal of eliminating Cookies was important given the stance we have on privacy so everything went from there. The folks working in marketing for sure were not happy with the directive as it makes their job much hard…
> It's incredibly hard to tell. Heh, that's very much like the old "... and nothing of value was lost" then.
- Cookies weren't doing a whole lot for them to begin with, and removing their use had negligible impact.
- The other work their marketing department did to try and compensate for discontinuation of cookie usage interfered with the test, making the results useless for evaluating the value of cookies.
I'm leaning towards the second one based on the response above you.
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Great, so this’ll happen to all of em soon. Fuck people might have to talk to their users ;-)
As a user you'll probably find you get more clickbait, more ads, more paywalls, less access to high quailty content, etc as publishers scramble to survive. (Because the value of their ad inventory drops.) And as marketing is less efficient, higher budgets are required to drive the same results. We can potentially expect to see these costs gradually passed on to the consumers and watch more businesses fail.
If anyone started reading and also got confused like me. Chrome change will affect third party cookies, not all cookies.
But even if you only use your own cookies, you will still have to show one of those annoying cookie banners first...
TLDR; Performance tanked. Targeting and optimisation dwindled, measurement became directional last click. They still switched to solutions that leverage IP Addresses. As they burned through their marketing budget, they focused on bogus metrics like dwelltimes and patted eachother on the back. Fun times ahead.
You probably mean marketing performance? Because my first thought was "how on earth can removing ads and tracking be bad for site performance?!"
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It is in the same league as advertising cookies. If I visit a website, I want to read or interact with that website, not with Google. Trying to shove Google into my face will meet the same reaction as trying to shove ads in my face. Getting blocked.
> Trying to shove Google into my face will meet the same reaction as trying to shove ads in my face. Getting blocked. You will have a hard time browsing the web, including this site ;)
Can I voluntarily register somewhere and profile myself for the purposes of ad targeting? I'd really hate to just get completely random ads everywhere.
They are just very bad at targeting them. I'm a software developer so of course 90% of the ads I see on fb are for developer courses and no-code solutions to develop software… On youtube there's often the "meet east european single women" above the list of suggested videos.
Earlier quoted context omitted.
The one number that should be of interest to anyone who's not a professional "growth marketer" is missing, though, don't you agree? I skimmed the whole article, read your posting, and even though I know some of these words, I still have no idea if the decision was hurtful to the business, or if it did not move the needle at all, or if it even was a net positive, all things considered.
> I skimmed the whole article, read your posting, and even though I know some of these words, I still have no idea if the decision was hurtful to the business, or if it did not move the needle at all, or if it even was a net positive, all things considered. I mean, based on my interactions with marketing people, they often don't really know if much of what they've done has helped the business at all, and the majority…
Can I voluntarily register somewhere and profile myself for the purposes of ad targeting? I'd really hate to just get completely random ads everywhere.