These guys are the punchline of the joke that is the 'Intuit lobbies the federal government to make taxes hard' narrative. Free for most people, super cheap for everyone else, and the process is a breeze. It is a direct improvement on all axes compared to mainstream tax software for like 95% of the population.
It's not just a narrative, it was a discrete reality for years and years. Intuit stopped actively lobbying the federal government relatively recently. They did this for a few reasons, not just the smoke and bad PR it was getting them, but also because you can't grow a market that you have essentially captured. Source: my company got acquired by intu and their new CEO was very and frequently open about their past bad…
Sounds like:
Not “open about how the past bad behavior was bad and regretted and not how business should proceed going forwards.”
But “open about how bad behavior was useful until it succeeded utterly and thus other bad behavior could be useful in future and would be welcomed.”
Sounds like the Intuit we all know!