Earlier quoted context omitted.
Show us where Apple advertises this and I might believe you.
There is a form of explicit and implicit advertising. Apple advertised implicitly by consistently fulfilling the promise that if anything bad happens to your iPhone, in most cases an Apple Store can fix it. Control is a part of this implicit model. This is not a model I myself like (I prefer the more freewheeling Android ecosystem); but I can appreciate why people respond well to it. To your average person who doesn'…
And control is money. Apple obviously makes more money by controlling and limiting the consumer's ability to repair the device.