I was struck by these two paragraphs in the article:
Mr Black, who runs a freight brokering company called Freight Rate Central in Sarasota, Florida, is part of an invisible army of professionals who coordinate and marshal the fleets of trucks that criss-cross the country, carrying everything from chickens to smartphones. For this job, Bokksu would pay him about US$13,000.
Mr Black got to it. He posted the job on a trucking board that is something like a Craigslist for freight. Someone named Tristan with HCH Trucking accepted the job (though he was using a Gmail account), and said he would have the shipment picked up shortly.
Mr. Black here apparently doesn't have an app to connect him to legitimate truckers, instead he relies on a "job board kind of like Craigslist". My assumption was that the availability of a better executed LTL freight logistics company would put people like Mr. Black out of business. So maybe the real challenge here is connecting those better companies with people like Mr. Taing?
Of course given the way the article ends up it is entirely possible that Mr. Taing is the bad guy here.