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Apple’s keynote event shot on iPhone and edited on Mac

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Re: Apple’s keynote event shot on iPhone and edited on Mac

#51
post #31

Earlier quoted context omitted.

The first party camera is designed to be operated by every human being on the planet. Redesigning it to accommodate highend workflows makes as much sense as redesigning a $50,000 cinema camera to accommodate parents who want to record their kid's soccer game.

I believe it could be designed in a way to accommodate both user groups. I don't mind another app but they've always been paid (while writing this I checked and turns out Blackmagic camera is free, awesome!)

I think you should try designing such an app and report back your results.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#52

See also a more skeptical take, emphasizing all the expensive studio equipment involved: https://www.theverge.com/2023/10/31/23940060/apple-event-sho...

“a great deal of fancy equipment — from drones, gimbals, dollies, industrial set lighting, and other recording accessories — is still required to make iPhone footage look this good.”

But that’s just a standard requirement to make stuff look that good.

Slap a cheap lens on an Alexa and light like an amateur and you will get a subpar video-result with the only redeeming factor being the sensor.

And sure, the sensor (or medium) does matter, but production design and good lighting can be used to make almost any camera look great. I don’t think thhere’s anything wrong with that.

Steven Soderberg shot a movie some years ago on an earlier iphone. Some of the shots were truly terrific because of attention to the above.

You can copy or emulate a lot of high-end/cinematic/filmic looks quite affordably. For light you need output + size of light source, easily attainable on a budget. Good audio solutions also exist for reasonable $$. What you pay the most for when using expensive equpiment is more features related to interconmectedness and lifting some of the work in post-production, and durability. But it does not nescessarily translate to better images than what can be achieved by even bedroom-indie filmmakers

Re: Apple’s keynote event shot on iPhone and edited on Mac

#53

See also a more skeptical take, emphasizing all the expensive studio equipment involved: https://www.theverge.com/2023/10/31/23940060/apple-event-sho...

I think you and others have completely missed the point. Apple was always going to use that equipment. It's needed for all decent video production work. What they've shown is that you can skip the Red Camera and use an iPhone instead.

How are they missing a point? They only provided a link to a different take.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#54

I love their commitment to walking the walk with the camera on the iPhone, but as this footage shows, while YES it is "shot on an iPhone 15 Pro Max" it also uses thousands of dollars worth of equipment that makes it hard for the average user to replicate similar quality.

I think what this shows is that it's capable of being used at all for pro-level work. No, I don't have all the nice gear that Apple has, but I can have the same camera. It's similar to how they show MacBook Pro users making movies, doing AI work, processing huge datasets, etc. The message is that I don't need to do all those things. But if I did, the computer would be good enough to do them. In the context of the iPh…

> but it's clearly going to be good enough to take pictures of my vacation.

Is that clear? Even ignoring the form factor, I expect you would be quite disappointed casually shooting your vacation on a camera typically used on these types of shoots.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#56

I love their commitment to walking the walk with the camera on the iPhone, but as this footage shows, while YES it is "shot on an iPhone 15 Pro Max" it also uses thousands of dollars worth of equipment that makes it hard for the average user to replicate similar quality.

Apple is showing that an iPhone Pro can be used by _professionals_ to replace their existing camera. It’s not trying to replace an entire studio (yet). That would be like expecting a new centrifuge machine to replace an entire lab of equipment. Nobody expects an average user to compete with professionals, even if they were given a $20k RED camera.

> Apple is showing that an iPhone Pro can be used by _professionals_ to replace their existing camera

It still looks strictly worse than an equivalently priced $1000 camera+lens when directed, lit, operated, and edited by professionals.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#57
0m 39sec

This is definitely a nitpick…

Presuming they also shoot this behind the scenes video with an iPhone as well, the video quality is out-of-focus for the individual on the right at 0m39s.

Look how the right side of their face is fuzzy, not well defined.

https://ibb.co/xLKZkQ8

As an aside, I do appreciate Apple bringing Pro-Level functionality to the masses.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#59
“The production was advised by Apple’s Jon Carr, a Pro Workflow video specialist whose credits include Top Gun: Maverick and Terminator: Dark Fate, and Jeff Wozniak, who has worked on productions including Transformers: Dark of the Moon, Avatar, and Iron Man 2.”

I can’t even imagine how annoying it must be for that guy to be working with Apple on stuff with the last name Wozniak and to have everyone whispering around him “is he related to Steve??”. It’s an uncommon enough name that it’s not an unreasonable supposition.

I bet people are really nice to him just in case!

Re: Apple’s keynote event shot on iPhone and edited on Mac

#60

See also a more skeptical take, emphasizing all the expensive studio equipment involved: https://www.theverge.com/2023/10/31/23940060/apple-event-sho...

I think you and others have completely missed the point. Apple was always going to use that equipment. It's needed for all decent video production work. What they've shown is that you can skip the Red Camera and use an iPhone instead.

Expanding slightly on this, the cheapest Red Camera costs $6k (and I think might not include a lens?), so that's a pretty big savings.
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