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Disney's Loki faces backlash over reported use of generative AI

theverge.com

51–60 of 73 posts

Re: Disney's Loki faces backlash over reported use of generative AI

#51
post #3

Squiggly lines and generative artifacts would match the story line of the season of "time slipping" however. If it is not AI, I can see a designer giving a Dali-like style for that reason.

The article mentions it was copied from a Shutterstock photo, and if you go to the creator's page you can see they produced a series of Escheresque clocks, and this is the least obviously AI one [0]. The others have nonsense symbols, repeating numerals, and also just feel like AI images.

[0] https://www.shutterstock.com/g/Svarun

Re: Disney's Loki faces backlash over reported use of generative AI

#52
post #10

What's wrong with using generative AI?

After a brief period of fascination, it's become a synonym of low quality and low effort. See e.g. the relevant KitKat campaign: https://www.creativebloq.com/news/kit-kat-ai-ad

This comment seems to imply that AI generation is "over" or something. We're just seeing the beginning of a huge shift in how art is created, though. These models are only getting better.

Re: Disney's Loki faces backlash over reported use of generative AI

#53
post #49

Looks terrible like most uses of AI art does. Just embarrassing

As VFX it is only noticeable when it is done badly.

I can flesh out my snarky comment.

Just embarrassing that Disney cuts costs for creating a poster instead of just contracting any talented artist that would like to work for them or any artist that currently does. But it doesnt matter.

Re: Disney's Loki faces backlash over reported use of generative AI

#54
post #43

> A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regarding AI-generated content. A human-made poster uses a stock photo for the background, which is suspected to be AI. This is such a non-issue.

Holy moly this article is indeed terrible. I figured the outrage was because they were knowingly using an GenAI image that was trained without licensing or something along those lines.

Ironically, articles from The Verge increasingly feel like they were written by a particularly inept AI.

Re: Disney's Loki faces backlash over reported use of generative AI

#55
post #28
post #20

for some insight on how AI generated images can quickly ruin everything, go onto Threads and "like" one or two AI-generated landscapes; your feed will instantly turn into and endless stream of hyper-colorful, mind-bending AI-generated landscapes, each one more dramatically trippy than the last one, and within 5 minutes your brain just shuts off to the whole thing, images that if you saw an artist make just one would…

Sounds like a problem with Threads, not AI

did you miss the part where Threads' feed algorithm is also "AI" as much as any other machine learning model is ? Human appreciation of art is linked to human creation of art and I think AI is going to show us that truth in new ways.

Re: Disney's Loki faces backlash over reported use of generative AI

#56
post #45
post #29

Earlier quoted context omitted.

What's the problem with low quality and low effort? Let the market decide if they like it or not.

The problem is that there's the presumption that "the market"'s choice is what we want. "The market" has decided on what gets pushed to the top of your social media feed, and that is by all accounts turned out to be terrible for humanity. Idiocracy is what happens when we tailor to the lowest common denominator. "The market" will decide on the cheapest and easiest, not what's in your best interest.

The actual market's choice is hard to fake. It's people voting with their dollars. Don't like it, don't watch it. Don't care, watch it.

Disney are not the market, and neither are they "the market". They are indeed betting on lots of people not caring about AI one way or another, so that they can save some money. Good for them.

Re: Disney's Loki faces backlash over reported use of generative AI

#57
post #42

Earlier quoted context omitted.

I had to read the article carefully before I got it. It wasn't Disney that was using generative AI. One of their artists used a licensed stock image for a background element (which is 100% acceptable thing to do!) and people are complaining that this background element from the stock image company was AI generated. "Disney" isn't the culprit here!

100% acceptable Acceptable to whom? Consumers? Or Luddites and a guild whose interests aren’t entirely aligned with consumers?

I think they were referring to using a licensed stock image in a background element as acceptable, not the stock image company using generative ai.

I am no fan of Disney, but they appear to have been doing everything by the book.

Re: Disney's Loki faces backlash over reported use of generative AI

#58
post #49

Earlier quoted context omitted.

As VFX it is only noticeable when it is done badly.

I can flesh out my snarky comment. Just embarrassing that Disney cuts costs for creating a poster instead of just contracting any talented artist that would like to work for them or any artist that currently does. But it doesnt matter.

They just use a stock image as background and probably don't even notice it was AI.

Re: Disney's Loki faces backlash over reported use of generative AI

#59
post #58

Earlier quoted context omitted.

I can flesh out my snarky comment. Just embarrassing that Disney cuts costs for creating a poster instead of just contracting any talented artist that would like to work for them or any artist that currently does. But it doesnt matter.

They just use a stock image as background and probably don't even notice it was AI.

Agreed, Its not neccessarly about AI. Loads of AI assisted artwork / effects are great. But using AI instead of hiring an artist almost always look like crap.

Re: Disney's Loki faces backlash over reported use of generative AI

#60
post #55
post #28

Earlier quoted context omitted.

Sounds like a problem with Threads, not AI

did you miss the part where Threads' feed algorithm is also "AI" as much as any other machine learning model is ? Human appreciation of art is linked to human creation of art and I think AI is going to show us that truth in new ways.

As a data scientist, no, I think that’s a dumb take. Without bothering to debate the definition of “AI”,

One is a synthesis of general knowledge that can be used to generate new ideas.

The other is a multi arm bandit and some collaborative filtering. Maybe there’s some AI there to classify what things are to begin with, but the decision of what to show is a very different kind of thing.

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