51–60 of 238 posts
I guess having companies build out maps and use their assets was going to be a side effect of having user created content.
Company sponsored games aren’t new (80d had 7up-spot and cool-aid man). One of this years biggest movies is a doll brand. However I don’t think they’re fooling anyone.
Seems awfully suspicious that the two highest rated comments in this thread are both oil apologists and both say the same exact thing.
Seems awfully suspicious that the two highest rated comments in this thread are both oil apologists and both say the same exact thing.
perhaps this is just my bubble, but I don't think I've ever met a person in real life who tries to defend oil companies
Instead, Shell—a massive oil company and one of the many entities directly responsible for destroying our planet—wants you all to know just how rad its fossil fuel products are, and even made a whole Fortnite world for you to enjoy! Sure, spreading oil propaganda and trying to influence policies despite very well knowing of the negative consequences is bad, maybe even evil behavior. But making it sound like Shell sin…
> having a car, consuming cheap electricity, getting plastic toys from China delivered across the globe the next day and spending your holiday at the other end of the world is what destroyed the planet. And any attempts to move away from that paradigm are heavily lobbied against by entities like Shell. It's hard to change habits, even harder to get an entire culture to change, and harder still when the change is bein…
I understand this is cringe, but: > one of the many entities directly responsible for destroying our planet Do any of you believe this narative? Honest question: isn't the destruction of the planet due to the 8 billion people that have to be fed, clothed, housed, entertained? Aren't fossil fuels directly responsible for the industrial revolution and people not starving anymore? I get that "Big Oil" might have delayed…
Also oil is insanely cleaner to burn than coal or wood
On a topic not directly related to the article, there's a book written by a former CEO of Shell called "Why We Hate the Oil Companies" that's rather interesting. In summary, his points are that oil is not necessarily good or bad, but that the lack of effective energy policies and the inherent challenges of the field incentivize bad practices by oil companies, while simultaneously these companies fail to communicate t…
The youtube comments already down on the official Shell trailer for this don't bode well for this being a PR success: https://www.youtube.com/watch?v=1_UuXnHvsIQ
Why the actual fucking fuck did Fortnite get in bed with these petro boomers?! Shell must be one of the brands farthest removed from the target demographic. I can't believe they need the cash that badly, and like you say, this can only backfire. Millions of views on that vid, almost no likes. I can't believe this exists, it's almost funny. Maybe they can do Depend Adult Undergarments branded content next.