No article about Apple's staged sample content can be complete without at least an honorable mention of the Raccoon Basement Incident: https://www.businessinsider.com/apple-displays-weird-message...
[deleted]
A literary history of fake texts in Apple's marketing materials
51–60 of 143 posts
Re: A literary history of fake texts in Apple's marketing materials
#52Earlier quoted context omitted.
I feel that a line from this could be traced back to the era prior to ubiquitous social media, where the vast majority of sharing was happening over messengers like AIM, MSN, and Skype or via email, and if you go back Apple stuff at that point was fairly geared around sharing through iChat (AIM) or Mail.app. There was a period earlier on where macOS and iOS had Facebook and Twitter posting built in where those got so…
> where the vast majority of sharing was happening over messengers Arguable — mass-mailing async updates (think: postcards) about your life has been ubiquitous for as long as people have been going off and doing interesting things. This evolved into mass-emails. I was BCC'ed a lot of "wedding photos.zip" and "in paris.jpg"s emails in the 1990s; much more often than such a thing was ever directed at me by a friend or…
All very true. My perspective is no doubt skewed by growing up with AIM/MSN and having become an adult and starting doing interesting things right around the time social media had begun to peak, a fair deal after the heyday of mailed postcards and BCC'd email threads.
Re: A literary history of fake texts in Apple's marketing materials
#53> they form group chats centered around trips that only one participant was on It never occurred to me until now, but there's actually a somewhat-coherent "sharing philosophy" woven through many of Apple's products. It seems like Apple envisions a world where social networks and "broadcast"-sharing of content don't exist. In this world, when people want to "tell people" an update about their life, they share that upd…
Wow - fascinating observation!
Feels to me similar to the “companies ship their org chart” concept.
Re: A literary history of fake texts in Apple's marketing materials
#54I'm 85% sure that the first road trip pictures with the "secret beach" are taken on the southern side of Banks Peninsula in NZ.
Re: A literary history of fake texts in Apple's marketing materials
#55See also: Every Amazon commercial.
Re: A literary history of fake texts in Apple's marketing materials
#56> they form group chats centered around trips that only one participant was on It never occurred to me until now, but there's actually a somewhat-coherent "sharing philosophy" woven through many of Apple's products. It seems like Apple envisions a world where social networks and "broadcast"-sharing of content don't exist. In this world, when people want to "tell people" an update about their life, they share that upd…
I think what you are describing is how most people use Google Photos, or perhaps Dropbox or iCloud, and I think this is the main way people share photos.
Re: A literary history of fake texts in Apple's marketing materials
#57This is very funny, but it's also disquieting, because people who text like this absolutely do exist; I know because I'm on the list for the block I live on. Modulo a lack of spelling and grammar errors, this is what normal people sound like. The idea that very normal people behavior is this odd or telling is, itself, pretty telling!
I text back and forth like this at the beginning of dating sometimes. Though if that happens, things usually don‘t work out because it means we just don‘t vibe naturally.
Re: A literary history of fake texts in Apple's marketing materials
#58If you worked on these images, surely you would be irresistably tempted to leave little easter eggs referring to past characters? "Hey Kim, how are you doing?" "Great, thanks! Apart from going a littleh hard on the ravioli last night!".
I worked on many of these! Was on the Marcom team that rebuilt screenshots for content swaps and hi-res output. Every screen went through multiple rounds of approvals by many different teams, including writing. Unfortunately any Easter eggs I tried to hide in there were all caught ;)
Re: A literary history of fake texts in Apple's marketing materials
#59If you worked on these images, surely you would be irresistably tempted to leave little easter eggs referring to past characters? "Hey Kim, how are you doing?" "Great, thanks! Apart from going a littleh hard on the ravioli last night!".
I worked on many of these! Was on the Marcom team that rebuilt screenshots for content swaps and hi-res output. Every screen went through multiple rounds of approvals by many different teams, including writing. Unfortunately any Easter eggs I tried to hide in there were all caught ;)
Thanks for trying. I think it would have played to Apple’s advantage to keep easter eggs in these but bureaucracies abhor risk.
Re: A literary history of fake texts in Apple's marketing materials
#60Earlier quoted context omitted.
studies show that kids these days interpret texts ending in a period as passive aggressive or something
In a similar vein, ending with an ellipsis (…), while used by many to indicate thought, consideration, or other sort of pause in speech often comes across to younger readers as a sort of passive aggressiveness or shortness of patience.
Surely it’s always meant that. It’s just a long pause.
I’d think something like “are you serious…” would be pretty universally understood.