In a high-inflation environment your profits are constantly shrinking. The problem also affects small and independent makers of all kinds. If you are an indie maker and priced your product at $10 in 2020, you're now effectively making $8.38 USD[1]. Assuming inflation will remain elevated and you want to maintain the same margins, you need to either: 1. increase prices 2. reduce quality/quantity/features 3. reduce sup…
this is an accurate description of shrinkflation, though not a good justification of it if companies were honest, they'd put "29% less, but the same price! Inflation, you know?" , and more-informed consumers could make more-informed choices indeed, "Customers are very sensitive to increases in prices" is a nicer way of saying "shrinkflation makes it easier to hide from consumers that they are receiving less value for…
They are hoping you don't notice.