51–60 of 136 posts
It is "fake" how it works but it is in the agreement. Also Google ads has the worst support ever. Not even helping when you want to invest.
Fun fact. GP actually paid out some cash invested for ads this year. Have no idea why. I am pretty sure I burned it all on ads.
Google is notorious for over-reporting ad data for all sorts of reasons. One super important thing to know is conversions could also be landing page views depending on how the ad account is setup. By default, Google will use any type of conversion configured in the ad account for displaying stats in the campaign. It's a bit tricky with Google Ads to configure a specific campaign to only report conversions as app inst…
This seems like it should be a lawsuit waiting to happen. If I was running ad spend through Google and they were giving me inflated reports routinely, its willful on part of the company, and feels like grounds for a lawsuit.
And yes, there are almost always ongoing class action lawsuits agains major ad platforms for failing to properly filter out bots and click fraud. There's very little incentive for Google and Meta to do more than the bare minimum in fighting bots.
Earlier quoted context omitted.
How many people out there install smartphone apps from a desktop web browser? You anyways have to pull out the phone to use the app. Having a QR code front and center and navigating to the app store listing on the phone is the preferable outcome for 99% of customers. The majority of them aren't even signed in to Apple/Google on the desktop browser.
Most people are already on their phone when they see your website. Are they supposed to pull out another phone to scan the qr code?
The QR code only appears on desktop.
Apple's pre-order feature does precisely what I'd expect - automatically downloading the app when it's available, which helps jumpstart the flywheel explained above.
I would have expected Google's pre-registration feature to work similarly. Thanks to OP for spending the $$ to find out this isn't the case!
Earlier quoted context omitted.
How many people out there install smartphone apps from a desktop web browser? You anyways have to pull out the phone to use the app. Having a QR code front and center and navigating to the app store listing on the phone is the preferable outcome for 99% of customers. The majority of them aren't even signed in to Apple/Google on the desktop browser.
Most people are already on their phone when they see your website. Are they supposed to pull out another phone to scan the qr code?
Not exactly obvious to say the least, but it works.
This sort of ad just doesn't seem useful for this type of app. I'd think most people would want a meal planning app that they can use right away, so they'd just download a different app when they see yours isn't available yet. I wonder how many of those "pre-registrations" thought they could install it right away, saw they couldn't and then just found something else.
Not just google ads. Meta ads and reddit ads all fake the metrics and charge more money than what they send you. It's all a scam but because of the larger gun policy nobody can do anything.
Google has such a gigantic incentive to lie about how effective their advertising is. It's impossible to verify and they make more money the more effective they say it is. So it's something I've suspected is happening for a long time. The question then becomes, what does the internet look like if advertisers only spent 10% of what they do now? How much of the internet is built on the lie that digital advertising work…
Everyone went from thinking every page view was equivalent to a magazine/tv/radio ad view, paying 5-10$ CPM and then everyone wised up and the industry was decimated for a while.
It seems pretty clear that's what you get when you use the campaign? https://support.google.com/googleplay/android-developer/answ... "After you make an app or game available for pre-registration, users can visit your store listing to learn about and pre-register for your new app or game. Then, when you publish your app or game later, all pre-registered users will receive a push notification from Google Play to instal…
If you look at the first screenshot in the article it shows what the pre-registration page looks like. It says: Perks of pre-registering - Automatic install Install automatically when it's available
It's up to the users.